Purpose & Overall Relevance for the Organization: 

  

This role will support in driving the business by building the functional capability of teams across all sales channels by focusing on commerciality, brand and product knowledge and building a service, development and leadership culture that keeps our consumer as our primary focus. 

  

Key Responsibilities: 

Be an expert and role model on the adidas brand and products and consumer service 

Implement strategic Global Sales Academy, HUB, and GCC programs across assigned doors including functional capabilities, brand and product knowledge, and service 

Measure and analyse impact of implemented programs to give evidence of ROI for training conducted 

Build relationships with store management and retail team members in assigned doors to inspire a service and training culture in stores 

Build relationships with GCC and EM stakeholders to contribute best practice beyond scope of assigned stores 

Ensure that all trainings implemented are business relevant, consumer-centric and aligned with global sales and business strategy 

Project manage and lead implementation of specific programs across UAE and GCC as necessary 

Focus on franchise stores, while aligning and supporting all sales channels (own retail, franchise, wholesale) to provide the consumer consistent excellent, branded service 

  

  

  

Key Relationships: 

  

Sales Academy 

KSA Franchise Managers 

Regional: Franchise partners and teams 

Local: DTC & Wholesale teams, Brand, VM 

GCC, EM & Global Sales Academy 

HRM Retail 

  

KPI’s: 

  

Reach 

Reaction 

Knowledge 

Behavior 

Business Impact 

  

  

Knowledge, Skills and Abilities: 

  

Advanced MS office skills, in particular PowerPoint 

Highly integrative with strong business mind, data focus and results orientation 

Solid business acumen and proven track record of increasing retail & sales KPI’s through training and development programs 

Enthusiastic with strong work ethic with flexible approach 

Consumer-centric, approachable and strong interpersonal skills 

Excellent written and verbal communication skills 

A strong team player with an international mindset 

Excellent organization, time management and problem-solving skills 

Fluency in English and Arabic is required 

Ability to travel when required across GCC 

  

Requisite Education and Experience/Minimum Qualifications: 

Minimum of 2 years’ experience in the retail industry, ideally in apparel/fashion/shoes or FMCG, preferably in a training role