Specialist II - Media & Web
Giant foods
Category/Area of Expertise: Media Monetization
Job Requisition: 418176
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (2765427)
Who Is Giant?
With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.
Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community.
Position Description:
Giant Food, the leading grocery retailer in the Mid-Atlantic region, is seeking a Specialist II, Media & Web to support the execution and optimization of our media and digital content strategies. This role is critical in enhancing Giant Food's brand presence across paid media channels and GiantFood.com, ensuring alignment with business objectives and customer engagement goals.
Working closely with internal stakeholders and external agency partners, the Specialist II, Media & Web will assist in media planning, budget management, and website content development to drive customer engagement, conversion, and brand growth.
Key Responsibilities Media Planning & Execution
- Support the execution, and optimization of traditional and digital media campaigns in partnership with internal teams and agency partners.
- Assist in media planning and buying across various channels, ensuring alignment with marketing and business objectives.
- Track, manage, and optimize paid media budgets, providing financial scenario planning and forecasting.
- Establish budget governance, including purchase order submissions, invoicing, vendor setup, and reconciliation of actual spend vs. planned budget.
- Collaborate with the brand team to execute media content that supports key brand pillars across traditional and digital platforms.
- Develop presentation materials that highlight media plans, budget allocations, and sales impact for senior leadership review.
Web Content Management & Optimization
- Manage executing website content strategies that enhance user experience and brand engagement.
- Partner with internal teams, including eCommerce, Monetization, and e-Merchandising, to coordinate content planning and execution.
- Support website updates, ensuring content accuracy, consistency, and alignment with marketing priorities.
- Work with internal creative teams and external content providers to develop engaging website content.
- Support the execution of retail media and monetization initiatives in collaboration with the Commercial and eMerch teams.
- Assist in content performance tracking, leveraging insights to optimize user engagement and website effectiveness.
- Prepare presentation materials that summarize website performance metrics for leadership reporting.
Requirements & Qualifications:
Minimum Requirements:
- 3+ years of experience in traditional and digital media planning and execution.
- 3+ years of experience developing and managing web content that drives business results.
- 3+ years of experience managing complex media budgets and vendor partnerships.
Preferred Qualifications:
- Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
- Strong proficiency in Microsoft Office, especially Excel and PowerPoint for budget tracking and presentations.
- Experience with content management systems (CMS), SEO principles, and media analytics tools.
- Familiarity with digital asset management (DAM) systems and retail media platforms.
Key Competencies & Skills
- Strategic Thinker - Ability to align media and content strategies with business objectives.
- Data-Driven Decision Maker - Strong analytical skills to interpret performance metrics and optimize content.
- Project Management - Strong organization and ability to manage multiple initiatives simultaneously.
- Collaboration & Communication - Works effectively with internal teams and external partners to drive results.
- Attention to Detail - Strong proofreading, accuracy, and financial tracking skills.
- Adaptability - Ability to pivot in a fast-paced, ever-changing environment.
BASE SALARY $81,000 +
Why Work at Giant?
At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
Job Requisition: 418176
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (2765427)
Who Is Giant?
With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.
Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community.
Position Description:
Giant Food, the leading grocery retailer in the Mid-Atlantic region, is seeking a Specialist II, Media & Web to support the execution and optimization of our media and digital content strategies. This role is critical in enhancing Giant Food's brand presence across paid media channels and GiantFood.com, ensuring alignment with business objectives and customer engagement goals.
Working closely with internal stakeholders and external agency partners, the Specialist II, Media & Web will assist in media planning, budget management, and website content development to drive customer engagement, conversion, and brand growth.
Key Responsibilities Media Planning & Execution
- Support the execution, and optimization of traditional and digital media campaigns in partnership with internal teams and agency partners.
- Assist in media planning and buying across various channels, ensuring alignment with marketing and business objectives.
- Track, manage, and optimize paid media budgets, providing financial scenario planning and forecasting.
- Establish budget governance, including purchase order submissions, invoicing, vendor setup, and reconciliation of actual spend vs. planned budget.
- Collaborate with the brand team to execute media content that supports key brand pillars across traditional and digital platforms.
- Develop presentation materials that highlight media plans, budget allocations, and sales impact for senior leadership review.
Web Content Management & Optimization
- Manage executing website content strategies that enhance user experience and brand engagement.
- Partner with internal teams, including eCommerce, Monetization, and e-Merchandising, to coordinate content planning and execution.
- Support website updates, ensuring content accuracy, consistency, and alignment with marketing priorities.
- Work with internal creative teams and external content providers to develop engaging website content.
- Support the execution of retail media and monetization initiatives in collaboration with the Commercial and eMerch teams.
- Assist in content performance tracking, leveraging insights to optimize user engagement and website effectiveness.
- Prepare presentation materials that summarize website performance metrics for leadership reporting.
Requirements & Qualifications:
Minimum Requirements:
- 3+ years of experience in traditional and digital media planning and execution.
- 3+ years of experience developing and managing web content that drives business results.
- 3+ years of experience managing complex media budgets and vendor partnerships.
Preferred Qualifications:
- Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
- Strong proficiency in Microsoft Office, especially Excel and PowerPoint for budget tracking and presentations.
- Experience with content management systems (CMS), SEO principles, and media analytics tools.
- Familiarity with digital asset management (DAM) systems and retail media platforms.
Key Competencies & Skills
- Strategic Thinker - Ability to align media and content strategies with business objectives.
- Data-Driven Decision Maker - Strong analytical skills to interpret performance metrics and optimize content.
- Project Management - Strong organization and ability to manage multiple initiatives simultaneously.
- Collaboration & Communication - Works effectively with internal teams and external partners to drive results.
- Attention to Detail - Strong proofreading, accuracy, and financial tracking skills.
- Adaptability - Ability to pivot in a fast-paced, ever-changing environment.
BASE SALARY $81,000 +
Why Work at Giant?
At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
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