Specialty Product Specialist in Ha Noi
Boehringer Ingelheim
**The Position**
**Specialty Product Specialist:**
+ Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model.Implement Multi-Channel Cycle Plan to target Customers, meet/exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs.Additionally to:
+ Organise physician education programmes and support KOL development
+ Support implementing patient education, product access and treatment compliance programmes
+ Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.
**Tasks & responsibilities:**
**1. Promotion Achievement in the assigned territory**
+ Territory promotion accountability (e.g. value, units, market share% etc.)
+ Ensure formulary listing and availability of BI products as required
+ Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behaviours
+ Build valued discussion around specialty HCP needs and opportunities
**2. Data management, reporting, Multi Channel Cycle Plans (MCCPs)**
+ Maintain an accurate & complete customer (email address,other contact info) database in Veeva
+ Record and track product promotion and customers in territory/hospital
+ Provide monthly forecasting sheet based on actual performance
+ Obtain and record feedback from customers on competitor product performance and monitors their activity
+ Prepare and provide ad hoc reports as requested by Management team/ Business Unit Director
+ Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets/objectives
+ Comprehend, integrate and execute ICPs into MCCPs
+ Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
+ Execute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets/objectives
**3. Orchestrate Exceptional Customer Experience**
+ Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.)and work interdependently to ensure customer experience is personalised and relevant to them.
+ Understand customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, Adobe campaigns)to fulfil the preferred channels
+ Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events),survey function (conduct surveys), CfE function (engage with coaching) and FuE function (send emails)
+ Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
+ Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, OneMessage, follow-up emails, BI one website, webinars, Adobe campaigns)to fulfil the preferred channels
+ Management/development of assigned Key Opinion Leaders (KOLs)and coordination with relevant Medical Societies/ Institutions
+ Develop/ maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner
**4. Superior Customer Engagement Capability (Knowledge & Skills)**
+ Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
+ Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.).Supports and encourages dialogue of scientific/clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making process
+ Knowledgeable across the 7 CEM steps and 27 behaviours. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.)within the customers' preferred communication channel
+ Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
+ Capable and confident in presenting to Groups of customers, both face to face/screen to screen
+ Provide expert understanding of the Payor landscape to internal and external customers
**5. Comply with local regulations, industry and the BI Code of Conduct**
+ Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
+ Take prompt and necessary actions on issues of compliance
+ Be a role model in compliance with local regulations,industry and the BI Code of Conduct
**Requirements:**
**Competencies required:**
+ Analytical & decision making ability
+ Industry / Product knowledge
+ Selling skills applied across a diverse range of channels
+ Multi Channel Cycle Planning and execution
+ Customer Relationship Management
+ Self development / learning
+ Communication skills
+ Planning and organizing skills to collaborate with other customer facing personnel
+ IT literacy
**Experience:**
+ Direct selling experience in specialty healthcare is advantageous
**Minimum Education / Degree Requirements** : Bachelor’s degree with major in Pharmaceutical science.
**READY TO CONTACT US?**
Please contact our Recruiting Team:
Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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