The Position

 

Specialty Product Specialist:

Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi-Channel Cycle Plan to target Customers, meet / exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs. Additionally to:Organise physician education programmes and support KOL developmentSupport implementing patient education, product access and treatment compliance programmesAdhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

 

Tasks & responsibilities:

1. Promotion Achievement in the assigned territory

Territory promotion accountability (e.g. value, units, market share% etc.)Ensure formulary listing and availability of BI products as requiredCreate demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behavioursBuild valued discussion around specialty HCP needs and opportunities

2. Data management, reporting, Multi Channel Cycle Plans (MCCPs)

Maintain an accurate & complete customer (email address,other contact info) database in VeevaRecord and track product promotion and customers in territory/hospital Provide monthly forecasting sheet based on actual performanceObtain and record feedback from customers on competitor product performance and monitors their activity Prepare and provide ad hoc reports as requested by Management team/ Business Unit DirectorDevelop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets / objectivesComprehend, integrate and execute ICPs into MCCPsPlan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2SExecute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets / objectives

3. Orchestrate Exceptional Customer Experience

Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them.Understand customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channelsProficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), CfE function (engage with coaching) and FuE function (send emails)Capable of assisting customers to interact with Veeva Engage across common visual conferencing platformsIdentify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, OneMessage, follow-up emails, BI one website, webinars, Adobe campaigns) to fulfil the preferred channelsManagement/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies / InstitutionsDevelop / maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner

4. Superior Customer Engagement Capability (Knowledge & Skills)

Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customersEffective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.). Supports and encourages dialogue of scientific / clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making processKnowledgeable across the 7 CEM steps and 27 behaviours.  Able to execute assigned Marketing strategies (e.g. messaging / product presentations, overcoming objections etc.) within the customers' preferred communication channelDigitally fluent / tech savvy, able to reliably utilise CRM / Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)Capable and confident in presenting to Groups of customers, both face to  face / screen to screenProvide expert understanding of the Payor landscape to internal and external customers

5. Comply with local regulations, industry and the BI Code of Conduct

 

Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of ConductTake prompt and necessary actions on issues of complianceBe a role model in compliance with local regulations, industry and the BI Code of Conduct

 

Requirements:

Competencies required:

Analytical & decision making abilityIndustry / Product knowledgeSelling skills applied across a diverse range of channelsMulti Channel Cycle Planning and executionCustomer Relationship ManagementSelf development / learningCommunication skills Planning and organizing skills to collaborate with other customer facing personnelIT literacy 

Experience:

Direct selling experience in specialty healthcare is advantageous

Minimum Education / Degree Requirements: Bachelor’s degree with major in Pharmaceutical science.

 

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com