Let's talk about the elephant in the room. The traditional sportscast is dying, if not dead already, filled with highlights you can find on a dozen platforms. Viewers are done with that format and clicking away from the 50-year-old recipe.  The best sports stories are the ones that inspire, that elevate, that give hope and a sense of community. Do you disagree with these statements? If you do, move along to the next posting. If you're intrigued, keep reading.

We want someone that dares to think differently. Notice we didn't call this Sports Anchor job. Because we don't know what it is. Will you be on TV? We'll figure that out together. Will it be every night? That's to be determined.  But it you’re tired of filling a 3:00 minute sportscast with network fed highlights because it's the middle of the summer?  So are the viewers.  This job gives you the freedom to think differently and collaboratively with our team. 

Do you want a half-hour podcast that you shoot during the day and you're home for dinner instead of doing the nightly news? That's one idea. This job could give you great flexibility and scheduling freedom. We're not worried about the figurative 5P\6P\10P deadlines.  Every idea is literally on the table.

If you apply for this job, the interview isn't just going to be about what you've done, but what you want to do.  How would YOU cover local sports?

Having said that, this is Florida, the South, and Football is still king. FSU is 2 hours away and with multiple D1 prospects in the area, Friday Nights Football will always have a place here. 

The digital age is upon us and it's time to think, act, and execute differently. We want a highly motivated innovator who wants to cover local sports in a way that makes sense in 2025, not 1995.  This job is a blank canvas, a fresh start.  Do you dare to imagine it with us?

Develops and leads winning strategy for station contentExpert understanding of Facebook, X, and other social media platformsReviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelinesUse our Social Media and Website to build and reinforce brand recognition and drive viewers to televisionDetermines a story's emphasis, length, and format, and organizes material accordinglyResearch and analyze background information related to news stories in order to be able to provide complete and accurate informationGathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functionsPitches on-brand local and trending stories during morning meetingsChecks reference materials such as books, news files or public records to obtain relevant factsShoots and edits content for on-air and digitalProduces reports for all platformsEnsures that all content meets company standards for journalistic integrity and production qualityBuilds and calendars digital campaigns to promote local shows and specials.Writes stories for the web and other digital platformsPerforms other duties as assignedFinds new ways to use Social Media and our website to engage with viewers

 Requirements & Skills:

Bachelor’s degree in Communication/Journalism or related degree required (equivalent years of experience may substitute for educationThree (3) years television anchoring or reporting experience requiredSolid vocal delivery, camera presence, and clear enunciationStrong reporting skillsUnderstand importance of social mediaExcellent reading, writing, spelling, grammar and organizational skillsPromotes teamwork and maintains attitude of cooperation with all station personnelOperate newsroom computer systemsMaintain positive work environment through active team participation and cooperation with co-workers in all departmentsResponds positively to feedback