**Description** **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. Our mission as a U.S. Customer Loyalty Marketing team is to grow share of Card Member hearts, minds, and wallets by activating, engaging, and recognizing our customers through innovative, customer-centric marketing that makes membership matter. The marketing the Loyalty team delivers, educates, and excites our Card Members about their products, benefits, services, and experiences, delivering against share-driving goals for U.S. Consumer on behalf of the Blue Box. The Membership Activation team strives to engage with our customers from welcoming and celebrating Membership to ongoing engagement to address our customers passions and broader financial needs. **The Sr. Analyst, New Relationships Onboarding & Engagement** will be responsible for enabling marketing strategies and implementing across channels new reinforcement curriculums for customers who expand or change their relationship with Amex. **Key Responsibilities** + Partner across Customer Marketing teams – including Onboarding, Membership Acceleration, Growth and Retention—to identify and support development of customer marketing strategies that align with Loyalty and Growth goals to reinforce the value of revenue-driving customer treatments. + Support new treatment activation and membership reactivation marketing strategies and own end-to-end execution of activation communications to drive Cardmember engagement. + Identify and document key opportunities to improve the end-to-end customer reinforcement experience for new treatments. + Own reporting of marketing performance, post-launch analysis, and a monthly portfolio performance dashboard, publishing insights to marketing and other key partners. **Minimum Qualifications** + Strong and effective communicator with experience gaining alignment across teams. + Team-oriented and resourceful in a collaborative and fast-paced environment + Proactive self-starter with the ability to work independently. + Strong comfortability with navigating different reporting systems to pull data, understand key performance trends and translate into cohesive insights. + Ambition to make an impact in a fast-moving, multifaceted, growth environment. + Positive attitude, flexible/ proactive workstyle, and customer-first mentality. + Exceptional attention to detail and ability to manage large amounts of data. + Knowledge of marketing execution processes at American Express is a plus. + 3 years of professional marketing experience, loyalty marketing, digital and/or product marketing experience a plus **Preferred Qualifications** + Strong comfortability with navigating different reporting systems to pull data, understand key performance trends and translate into cohesive insights. + Exceptional attention to detail and ability to manage large amounts of data. + Knowledge of marketing execution processes at American Express is a plus. + Bachelor's Degree Preferred **Qualifications** Salary Range: $55,000.00 to $105,000.00 annually bonus benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + 6% Company Match on retirement savings plan + Free financial coaching and financial well-being support + Comprehensive medical, dental, vision, life insurance, and disability benefits + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters. **Job:** Marketing **Primary Location:** US-New York-New York **Schedule** Full-time **Req ID:** 25000919