New York, New York
2 days ago
Sr Analyst - Platinum & Loyalty Marketing

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Loyalty Marketing team is part of the US Consumer Services Group, and our mission is to grow share of Card Member hearts, minds, and wallets by activating, engaging, and recognizing our customers through innovative, customer-centric marketing that makes membership matter. The marketing the Loyalty team delivers, educates, and excites our Card Members about their products, benefits, services, and experiences, delivering against share-driving goals for USCS on behalf of the Blue Box.

Within the U.S. Customer Loyalty Marketing team sits the Premium Product Marketing team, which is responsible for delivering essential product, benefit, and offer content tailored to Card Member needs throughout the customer journey. The team is looking for a Senior Analyst who will partner closely with the Senior Manager to develop, evolve and flawlessly execute marketing strategies across marketing channels to drive and grow card and benefit engagement for the Platinum Card®.

How will you make an impact in this role?

This Senior Analyst owns the cross-channel marketing strategy and execution for the Consumer Platinum Card, including monthly product eNL, one-off emails, MYCA/Mobile, and direct mail (where relevant). The individual will partner closely with Product, develop go-to-market strategies for new curriculums and benefits, and collaborate with cross functional partners across Product, Partner Management, Global Advertising & Brand Management, Legal, Compliance, Servicing, Technology Partners, and external agencies.

This role is ideal for a high-performing, innovative and customer-centric marketer who is excited to strengthen their thought leadership to deliver campaigns that challenge the status quo, adapt to the current environment in and drive measurable results. He/She should be excited to collaborate with partners across the organization, bring strong organizational/project management skills, attention to detail, and a strategic mindset to their work.

Lead marketing activities for the Platinum marketing curriculum including but not limited to eNewsletter, Direct Mail and a new segmentation curriculum, by increasing personalization, developing new creative, message testing, targeting and segmentation, and managing marketing investment dollars Successfully manage and build cross-functional relationships across multiple internal & external partners to influence go-to-market strategies and develop complementary marketing plans to drive Card Member engagement Identify and document key opportunities to improve the end-to-end customer experience for Platinum Card Members  Own reporting of marketing performance, post-launch analysis, and publishing insights to marketing and other key partners.

Minimum Qualifications

2+ years’ experience in marketing with (and knowledge of AXP marketing processes preferred) Intellectual curiosity and passion for understanding what drives customer behavior for our Premium base and how we can enhance our Card Member experience. A leader with a passion for marketing, proven track record of driving results, and strong mix of analytical skills and strategic thinking Positive, self-starter with a thirst to move quickly, challenge what’s been done and demonstrate organizational savviness to proactively innovate. Ability to navigate through white space or when circumstances create ambiguity. If there is no clear next step, you create it and tell a strong story for why we should do it. Strong, proactive communicator with experience communicating with diverse partners and leaders.  Highly organized and comfortable delivering results across multiple work streams simultaneously. You’re not afraid to jump in to figure out ‘how things work,’ establish ownership and collaborate in a fast-paced environment to bring marketing to life

Preferred Qualifications

Knowledge of marketing execution processes at American Express is a plus. A strong storyteller and thoughtful about how to flex your style based on your audience Energy for collaboration and innovation is a plus Bachelors Degree Preferred

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries  Bonus incentives  6% Company Match on retirement savings plan  Free financial coaching and financial well-being support  Comprehensive medical, dental, vision, life insurance, and disability benefits  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  Free and confidential counseling support through our Healthy Minds program  Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

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