MISSION:

Ensure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics

MAIN RESPONSIBILITIES: 

Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functionsAccountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurementEnsure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations

BASIC QUALIFICATION:

University Degree (scientific or economic)7+ year experience in marketing Extensive experience in managing high caliber brands at mature and launch stagesExperience in cardio-metabolic therapeutic area is a plusStrong business acumen and analytical skills to help set team priorities and strategies Agile mindsetLeadership without authorityExecutive presence and strong communication skillsFlair for action & performance management, KPI setting and monitoringFluency in Business English and Italian  Good knowledge of computer skillsAdherence to Pfizer Values: Courage, Excellence, Equity and Joy

For External Candidates: Temporary Position (12 months fixed term contract)

Deadline to apply: January 24, 2025

Work Location Assignment: Hybrid

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Marketing and Market Research

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