Sr Creative, Content UX Lead, Apple TV Culver City,California,United States Software and Services Imagine what you could make at Apple. Phenomenal ideas have a way of becoming innovative products, services, and customer experiences. Bring passion and dedication to your job and there's no telling what you could accomplish. The Content Design team conceptualizes, designs and creates the content experience for some of Apple’s most visible products. Apple TV Content Design is looking for a senior creative that can impact the way people consume media on our products and how they’re used by millions of people across the world. In this role, you will define, champion, and implement a vision for content features while driving engagement and retention for TV+ subscribers. You will collaborate with cross-functional colleagues across design, editorial, data science, business, and engineering to drive measurable outcomes. We are seeking a seasoned leader with deep expertise who can work in a highly dynamic environment. You can quickly understand and explain technical concepts to non-technical audiences, tell compelling data stories, and be a relentless voice of the customer. **Description** - Design lead of content features for the Apple TV app for TV, Movies and Sports content. - Drive an innovative vision for our content and media experiences and ideas about how to connect users with content that matters to them. - Conceptualizing and design how product creative can most effectively drive business goals. - Elevate customer delight and engagement by creating a more simple, more effortless TV viewing experience - Build consensus with several cross-functional teams around both a long-term vision and short-term features that show measurable outcomes - Partner with data science teams and align with business and editorial teams to set common metrics for success - Write clear and concise product and experience requirements that capture the vision, goals, and key elements of new products and features - Work with cross-functional teams to deliver features, validating with internal betas and AB tests **Minimum Qualifications** + 8+ years of design experience + Experience with the full product lifecycle, from vision and requirements to build, launch, analysis and iteration + Experience designing for a variety of platforms and use cases, and is used to thinking how those impact myriad devices, experiences and scenarios + Strong verbal and written communication skills, with the ability to simplify while keeping clarity + Ability to independently create and deliver winning presentations and align diverse partners to a shared vision + Expertise with product analytics, customer insights, and data storytelling + Fluency with designing for testing that drives feature validation and evolution **Key Qualifications** **Preferred Qualifications** + Experience with tv streaming consumption patterns that drive subscription and retention. + Ability to engage our viewers by infusing our platform with the culture of tv/entertainment/sport. + Have an advanced understanding of what makes content engaging and successful across platforms and audiences + Ability to thrive and drive decisions in a debate-focused environment + Capacity to do the right thing for customers while still meeting business goals + Demonstrate strong user experience sensibilities with an uncanny level of curiosity + Have a passion for collaborating with other creatives, and can use that rapport to align others around their vision + Knowledge of the competitive set and curiosity around evolving consumer trends + Prior work experience or strong interest in digital media, sports and/or entertainment + Experience working on digital products with a global footprint + Has passion about the Apple brand and relentless in preserving its authenticity **Education & Experience** **Additional Requirements** **Pay & Benefits** + At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,300 and $287,700, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. + Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) **Apple Footer** Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.