Sr Customer Marketing Specialist
As a Sr Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through strategic marketing initiatives. You will be responsible for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and product management, you will understand customer needs and develop targeted campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. Additionally, you will play a leadership role by guiding and mentoring junior team members, fostering a culture of innovation and excellence. Overall, your impact as a Sr Customer Marketing Specialist will be felt through increased customer satisfaction, loyalty, and the achievement of business goals.
In this role, you will impact the company by driving strategic initiatives that enhance customer acquisition, retention, and satisfaction. Your ability to analyze customer insights, develop personalized marketing strategies, and collaborate with cross-functional teams will result in increased market share, revenue growth, and long-term customer loyalty, positioning the company as a leader in the industry.
KEY RESPONSIBILITIES
• Develop and execute customer marketing strategies to drive customer engagement and loyalty
• Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns
• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
• Lead the development and execution of marketing programs, including email campaigns, social media promotions, and customer events
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
• Provide leadership and guidance to junior team members, fostering a culture of innovation and excellence
• Set clear goals and objectives for the team, monitoring progress and providing coaching and feedback for development
• Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Collaborate with creative services to develop compelling marketing collateral and assets
BENEFITS OF WORKING FOR HONEYWELL
• Benefits – Medical, Vision, Dental, Mental Health
• Paid Vacation
• 401k Plan/Retirement Benefits (as per regional policy)
• Career Growth
• Professional Development
YOU MUST HAVE
• Experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
• Strong analytical mindset with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
• Ability to lead and inspire a team, fostering a collaborative and high-performing culture
• Experience with marketing automation tools and CRM systems
• Strong problem-solving skills and ability to think creatively
• Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends
WE VALUE
• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Marketing or Business Administration (preferred)
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration, as we believe that the best results are achieved through collective effort
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
• Strong problem-solving skills, as we tackle complex challenges and find effective solutions
• Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends, as we aim to be at the cutting edge of customer engagement strategies
ABOUT HONEYWELL
Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.