Job Description
Sr Content Analyst
About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning
environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.Joining Target means promoting a culture of mutual
care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable
experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win
 Pyramid overviewWe are seeking an experienced Senior Content Analyst join our team. In this role, you will be responsible for bringing in industry best Content Performance Analysis, Audits, Identification of Content gaps, SEO and Readability, Reporting and Competitive analysis,
Recommendations. You will work closely with analysts,data platform owners, and engineering teams to ensure accurate tracking, reporting, and analysis of website, application & social media data.
 Position Overview
- Demonstrate expertise in terms of digital analytics tools (e.g. Adobe Analytics, Google Analytics) usage on websites, mobile apps, and other digital platforms
- Collaborate with Taxonomy and tagging product teams and make sure requirement specifications and tagging strategies.
- Conduct quality assurance testing and validation of analytics implementations.
- Troubleshoot and resolve issues related to data variances, tracking errors, or data feed discrepancies.
- Develop and maintain documentation for analytics implementations, processes, and best practices
- Provide training and support to internal teams on analytics tools and data interpretation
- Analyze and report on website and application performance metrics, user behavior, and conversion data- Identify opportunities for optimization and provide recommendations for improving data quality and accuracy
- Stay up to date with the latest analytics technologies, industry trends, and best practices
 About you:
Bachelor's degree in Computer Science, Information Systems, or a related field (or equivalent experience)
- 3+ years of experience in Content Analytics
- Proficient in SQL, Python, Statistical analysis, Power BI and other web technologies
- Strong understanding of digital analytics tools (e.g., Adobe Analytics, Google Analytics, Mixpanel)
- Excellent problem-solving and analytical skills; attention to detail
- Strong communication and collaboration abilities
- Attention to detail and commitment to data accuracy
- Experience with tag management systems (e.g., Google Tag Manager, Tealium) : Good to have
- Independent and Ownership mindset is must
 Preferred Qualifications
- Experience with mobile app analytics and in-app event tracking
- Experience working within an agile framework
- Experience communicating requirements to platform engineering and product team members- Knowledge of A/B testing and experimentation platforms
- Familiarity with data visualization tools (e.g., Power BI, Looker)
- Experience with cloud platforms (e.g., AWS, Google Useful Links- Life at Target- https://india.target.com/Benefits- https://india.target.com/life-at-target/workplace/benefitsCulture- https://india.target.com/life-at-target/diversity-and-inclusion