Purpose & Overall Relevance for the Organization:

 

Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)

 

Key Responsibilities:

 

Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital Develop concepts and creative strategies that fulfill objectives of category, concept, briefs Collaborate with Product Design team to ensure holistic storytelling Collaborate with cross-functional team members to ensure consumer- and brand focus Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sell-out (consumer-facing) Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence Review and approve production stages of creative execution Maximise results within given budget and timeframes Participate in creation of annual and long-term Creative Direction strategies Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders Identify opportunities of improvement and change, and initiate own proposals/projects Seek out new Design resources that can deliver world class results Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process

 

 

Key Relationships:

 

Design Directors, Creative Directors Product Designers Brand Communications Retail, C2C Product Teams External Creative Resources (agencies, freelancers, photographers, etc)

 

Knowledge, Skills and Abilities:

 

IT skills:  Excel, Word, PowerPoint: advanced /Outlook Design apps: expert Strong visual and verbal skills with the ability to create impactful/exciting visuals Art Direction of photoshoots, pre-press reviews and approvals Strong 3D skills and knowledge of virtual tools are required

APP tools: Clo3D, Browzwear, VStitcher or similar 3D fashion design tools

FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools

Language: English: excellent

      Another European language: fluent

 

 

Requisite Education and Experience / Minimum Qualifications:

 

Under-graduate level Design education or combination thereof Solid education and advanced experience in the creative development of communication tools At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes) Passion for adidas and it’s mission Passion for sports, culture, design