SF - 2 Folsom, United States of America
1 day ago
Sr Director, Entertainment Relations
About the RoleIn this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press, and brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communicationWhat You'll Do

Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships

Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand

Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness through show rooms and consistent outreach

Regularly influence leadership team decisions and initiatives

Responsible for planning, budget, and end results; sets policies for subfunction/function

Who You Are

Personality and composure to work with senior executives and major media outlets

Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule

Understanding of how brand engagement fits into the larger picture of marketing

Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three

Develop and implement innovative solutions for complex situations in a fast changing environment; cover a wide range of activities requiring complex judgments

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