**Company Description** As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well! **Job Description** **What We’re Looking For:** At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. **What You’ll Do:** **This is a Full-Time Salary Position** We are seeking a Senior Manager, International Marketing to join our global headquarters team and lead the development and execution of innovative marketing strategies for GNC’s International Franchise business. This role is central to shaping the global brand vision while delivering impactful marketing resources, campaigns, and programs to our franchisees. You will focus on driving growth through strategic global initiatives, digital-first marketing, and customized campaigns that enhance franchisee performance and brand engagement across diverse markets. As a consultative partner, you will work closely with international franchisees and local market leaders, providing the tools, resources, and expertise needed to implement global initiatives successfully. This includes ensuring brand consistency and driving business results through localized campaigns. Additionally, you will collaborate with cross-functional teams to ensure the seamless execution of global strategies across all markets. The ideal candidate will bring extensive experience in global marketing, with a deep understanding of franchise or wholesale business models and the expertise to leverage diverse marketing channels (such as digital, out-of-home, in-store, content, etc.) to drive customer acquisition and brand relevance worldwide. + Lead the creation and execution of international omni-channel marketing strategies that align with GNC’s global brand vision, providing franchise teams with the tools necessary to localize and implement successful marketing campaigns, driving brand awareness, consideration, and conversion in their markets + Act as a consultative partner to franchisees, providing them with customized marketing programs, recommendations, and resources in a variety of marketing channels, including digital, events, public relations, email, affiliate/influencer programs, and in-store + Develop international-specific marketing campaigns and resources and work cross-functionally with the U.S. marketing team to create international-appropriate variations of domestic marketing campaigns + Ensure compliance of credit policies prior to the shipment of orders to International franchisees. + Responsible for the creation and maintenance of the overall international marketing budget + Recognize project goals and analyze the scope of work and cost to identify the best course of action + Negotiate contracts and costs for freelancers and agency fees **SUPERVISORY RESPONSIBILITIES:** + Responsible for supervising a team of employees + Responsible for supervising multiple projects **Environmental Factors & Working Schedule:** + Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely. + Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear + Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. + Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. + Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus + The noise level in the work environment is usually low/moderate _* Reasonable accommodations may be made to enable individuals to perform the essential functions._ **QUALIFICATIONS:** + Bachelor’s Degree in Business, Marketing or related field; or an equivalent combination of education and experience sufficient enough to successfully perform the key accountabilities of the job required + Advanced degree (MBA, Master’s) preferred + 8+ years progressive Marketing experience required, with a diverse range of experience in multiple marketing channels, including digital and performance marketing, events, public relations, email, affiliate/influencer programs, and in-store + 5+ years in a leadership role (direct or indirect) with prior managerial/supervisory experience required + Prior experience in an International, Wholesale, or related industry required + Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management (from conception to completion), & planning skills + Strong verbal, written, and presentation skills (including analysis, interpretation, & reasoning) + Secondary language skills a plus **Benefit Offerings** Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program. GNC Holdings LLC is an Equal Opportunity Employer