Date: Feb 21, 2025 Location: San Juan, PR Company: Popular Workplace Type: On-site Sr Manager | Marketing Analytics General Description Performs customer data analysis to identify business growth opportunities based on advanced analytics. Oversees data integration from internal and external sources, database development, and ensures data quality used in marketing campaigns. Leverages data integration efforts to further understand customer needs, transactional behavior, and channel preferences to design and execute data mining plans. Leads analysis, reporting and presentations. Essential Duties and Responsibilities + Lead analytical team resources through deliverable work phases and completion. + Develop solid knowledge about the organization's customer analytics strategy and long-term vision. Data management : + Ensure effective utilization, translation, and integration of customer data to drive growth for different business units / markets. + Implement propensity models based on transactional behavior insights to improve campaign results. + Devise methods and procedures for obtaining, maintaining, and updating customer related data, including the collection, coding, and tabulation. + Leads the evaluation of the data, as well as the database development and maintenance. + Provide support to Corporate Transformation Efforts, including data analysis to identify opportunities, database development and reporting of results. Support the development of use cases and customer journeys from a marketing analytics perspective. Collaborate with customer data to monitor OKRs at a corporate level. Analysis to support business and initiatives : + Work in alignment with Marketing Managers / Officers to provide a holistic and integrated view of opportunities to the business units. + Perform database analyses to leverage available customers and business information. Reporting and Communication & Presentations : + Prepare reports for senior management, management and/or Business/Support Units. + Develop reporting at a customer level to be used as applicable for Board of Directors, quarterly investor meetings, among others. + Help facilitate processes to translate knowledge into strategic direction. Process Improvement / Regulatory Knowledge : + Comply with the regulatory process to protect confidential and other sensitive customer related information. Proactively Improve controls and reduce vulnerability. + Implement tools and processes that improve workflow across the organization. + Lead knowledge transfer in his/her area of responsibility. + Manage special projects as assigned. Vendor Management : + Manage database suppliers and consultant’s agreements in compliance with related vendor management process. Managerial Responsibilities: + Directly supervises employees and projects under his/her responsibility + Fulfills supervisory responsibilities in accordance with the organization's policies and applicable laws + Responsibilities include completing appraising performance process; rewarding and disciplining employees, as needed; addressing complaints and resolving problems; planning, assigning, and directing work; interviewing, hiring, and training employees. Education Master’s degree in business administration, Industrial Engineering, Economy or Statistics Experience Ten years of related experience, preferred in Financial Industry Ten years or more of supervisory experience. Additional Qualifications + Strong leadership skills. + Excellent project management, problem solving, critical thinking and communication skills. + Excellent knowledge of and ability to design and perform database & quantitative analysis. + Data management, including database and spreadsheet applications, with the ability to use moderately complex models or specialized computer applications. + Advanced statistical and analytical skills. Specifically, ability to apply advanced analysis methodologies, interpret and present findings in a clear, concise manner, including the creation and use of tables, charts, and graphics to summarize results. + Proficient in statistical programs like SPSS, SAS, R and data processing & reporting tools such as like SQL, Power Pivot, FoxPro, Cognos, Power BI, and Salesforce. + Experience with customer data platforms (e.g. Salesforce’s, Adobe) + Ability to evaluate design, analyze and conclude based on customer analytics. + Ability to prepare clear and comprehensive reports. + Ability to make sound decisions in a consistent manner with essential job functions. + Strong oral and communication skills, both in English and Spanish. + Ability to work independently with minimal supervision. Important:The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary. ABOUT US Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds. We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events. If you have a disability or need more information about requesting an accommodation, please contact us atasesorialaboral@popular.com.This email inbox is monitored for such types of requestsonly. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response. Are you ready for a rewarding career? Popular is an Equal Opportunity Employer Learn more about us at www.popular.com and keep updated with our latest job postings atwww.jobs.popular.com. Connect with us! 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