Sr Marketing Analyst
Valley National Bank
Responsibilities include but are not limited to:
Embed in various business units to gain in-depth understanding of their processes, challenges, and opportunities.
Understand bank strategy and strategic imperatives to contextualize and prioritize initiatives.
Lead data-driven change management. Leverage cross-functional relationships and personal influence to drive change. Obtain and sustain buy-in and engagement of key stakeholders.
Gather and analyze data to guide business decision-making; communicate findings and recommendations to stakeholders of different technical backgrounds.
Surface actionable insights and operationalize them to drive business outcomes.
Identify and document business requirements and user stories; collaborate with data and product owners to create, design, and test new features and capabilities.
Facilitate deployment and adoption of data-driven solutions. Communicate with users and help shape training initiatives. Get hands-on with end-users to help integrate these tools into their routines; monitor adoption.
Organize and facilitate advisory councils and working groups.
Promote customer-centric, data-driven design and decision-making processes.
Represent end-user perspectives and challenges in product design and prioritization.
Advocate internally for innovation; maintain awareness of industry trends and best practices.
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