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Summary
Functions as a critical leadership role on the practice marketing team, leading Finance practice marketing, with a mission to elevate the brand and services of the firm’s largest practice groups. Collaborates closely with practice leadership to enhance awareness of the group’s capabilities and success, inside and outside the firm. Identifies, drives and oversees new business development opportunities and marketing initiatives to achieve the revenue growth objectives of the firm.

Location

This position can be remote. Candidates may be required on occasion to visit the local office when/if needed.

Responsibilities

Develops and executes go-to-market plans for the Finance practice group that deliver results that support brand strategy and focus on practice priority areas in collaboration with practice group leaders.

Manages client-centric and data-driven, integrated marketing and business development campaigns that deliver results against strategic priorities.

Leads the implementation of leading-edge marketing tactics across several functional areas of the marketing, BD and communications team that include brand, digital and social marketing, public relations, collateral and sales enablement tools and events.

Understands key business issues our clients are facing, market dynamics and competitive strategies to improve the development of messaging and go-to-market strategies.

Writes marketing collateral and business development content, leveraging a strong knowledge of practice capabilities and the practice’s value proposition.

Drives an effective strategy for achieving awards and directories’ recognition that reflect the practice group’s capabilities and successes on behalf of clients.

Leads the onboarding and integration of key laterals and their client base.

Provides leadership to and manages a team of business professionals to include coaching, mentoring and professional development. Responsible for providing performance feedback on a regular basis.

Assists with planning practice meetings and retreats.

Manages the practice marketing budget to align with practice group priorities.

Measures and tracks results of marketing programs and reports on ROI.

Other duties as assigned.

Desired Skills
Strong writing and presentation skills required. Must have ability to analyze data and use multiple sources of information to develop solutions and recommendations. Must be a self-starter and leader with accomplished critical thinking skills and a thorough understanding of the value proposition. Must have excellent communication and data analysis skills. Ability to multi-task and thrive in a fast-paced environment.

Minimum Education

Bachelor's degree in marketing communications, business or related field.

Preferred Education

MBA

Certifications

Graduate degree preferred.

Minimum Years of Experience

8 years' experience in marketing/business development in a professional services environment.

Prior experience practicing law in a large law firm is a plus.

Proficiency with MS Office products to include Word/Excel/Power Point.

Must have experience and ability to plan strategically, execute tactically and have a client service focus.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties;

Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner;

Provide timely, accurate, and quality work product;

Successfully meet deadlines, expectations, and perform work duties as required;

Foster positive work relationships;

Comply with all firm policies and practices;

Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed;

Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment

Remote - Occasional travel and in-office presence with primary ability to work-from-home

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process.

Application Process

Applicants must apply directly online instead of sending application materials via email. If you have a request for an accommodation during the application process or have any questions about the process, please contact careers@us.dlapiper.com. Please add dlapiper@myworkday.com to your list of safe senders.

Agency applications will not be considered.

No immigration sponsorship is available for this position.

The firm’s expected hiring range for this position is $133,625 - $202,352 per year depending on the candidate’s geographic market location.

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.