Job Summary
The Sr Product Manager is responsible to lead the development and improvement of our offer management system OMS which enables our franchisees to manage and optimize online offers across various channels and platforms and the Price Admin tool. The role is responsible for defining the product vision, strategy, and roadmap, as well as collaborating with stakeholders, engineers, designers, and analysts to deliver high-quality features and enhancements. The role also conducts user research, user acceptance testing, performance analysis, and KPI tracking to measure the impact and value of the product. Additionally, the role communicates the product updates and benefits to the field and provide training and support as needed. The role acts as a liaison between the technology and the online promotions teams, ensuring alignment and coordination of goals and priorities.
Duties and Responsibilities (other duties as assigned)
Outline action plan, in partnership with technology and Online Promotions team, to address known issuesTake the leadership in analyzing trends of issues to recommend changes in processes, technology development etc. for a better product for the future Identify ways to simplify/reduce the number of offer and pricing rules managed by the tool for a more effective processProvide training on proper implementation of each tool as necessaryDefine and prioritize the product backlog and roadmap based on user needs, market trends, and business objectivesWrite clear and detailed user stories, acceptance criteria, and functional specifications for the engineering teamWork closely with the engineering team to ensure timely and quality delivery of each product features and enhancementsConduct user research, user testing, and feedback sessions to validate the product assumptions and requirementsAnalyze and report on the product performance, incident ticketing, usage, and satisfaction using various tools and metricsIdentify and monitor the key product KPIs and OKRs and communicate the progress and results to the stakeholdersCreate and maintain the product documentation, user guides, and release notesPlan and execute the product launch and rollout activities, including field communications, training, and supportBuild and maintain strong relationships with the online promotions team, the technology team, and other cross-functional teamsStay updated on the online marketing industry, competitors, and best practices Apply