Description The Smart TV demand generation lead role is responsible for establishing the sales plan, demand generation strategies, and then overseeing all of the category inputs required to hit/exceed the plan. They lead a broad and cross-functional set of stakeholders across Amazon Devices and with external partners. Key job responsibilities • Demand Generation: Developing new sales and marketing programs to accelerate customer adoption of Amazon’s Smart TVs. • Pricing and Promotions: Work with partners to execute their pricing strategy to maximize demand potential for Smart TVs. Manage annual promotional budget working with cross-functional stakeholders to drive visibility of these offers across channels • Marketing: Working with channel owners to drive owned and operated channels of onsite merchandising, detail page conversion rates, cross shopping strategies, etc. • Business Planning: Building annual and long-range end-to-end sales plans in collaboration with internal/external partners and finance • Business Reviews/Category Performance: Own WBRs/QBRs/Annual Sales Plans and share up to VP/SVP • Roadmap: Working with the GTM lead, and product management, for TVs to inform the hardware/Software roadmap based upon customer insights, data trends, category trends. Basic Qualifications - Bachelor's degree or equivalent - 5+ years of product or program management, product marketing, business development or technology experience - Prior success in driving execution of large-scale project plans with multiple teams in support of business goals Preferred Qualifications - Experience in influencing senior leadership through data driven insights - Experience working across functional teams and senior stakeholders Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,500/year in our lowest geographic market up to $206,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.