About the Position 

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us. 

This role is responsible for developing marketing campaigns and strategies to establish, enhance, and distinguish product placement within the competitive arena. By exhibiting a passion for increasing the quality and value of the overall client experience, this role focuses on developing marketing materials in support of product, marketing, sales, operations, and training teams. While partnering with internal teams and leaning on an understanding of the product marketing lifecycle, this role executes marketing strategies through tactical marketing plans to drive optimization and improve upon existing and new materials. 

Responsibilities:

 Partners cross-functionally with marketing, product, training, sales, and operational teams to deliver high quality feedback and value related to product marketing efforts to maximize product revenues.    Creates and delivers external client facing content and materials through product positioning, marketing plans, and competitive research that support product, sales, operations and to improve the overall client experience.    Collaborates internally and externally to create new and/or build upon existing product documentation, knowledge center, and support materials to drive a better client experience.    Creates and delivers internal content to support product materials as it relates to operations, fulfillment, training, sales, and client communications.    Helps grow and expand our client stories and video testimonials with ongoing client outreach and communication including facilitating interviews, writing case studies, and measuring success.    Works independently to conduct research as it relates to market dynamics and competitive products to impact product marketing materials and positioning.    Develops and executes impactful materials that ensure the quality and integrity of the brand.    Provides for other activities as it relates to internal sales and marketing projects. 

Who We’re Looking For:

 Bachelor's degree (or international equivalent) or equivalent experience, required.   5+ years of related experience required.   8+ years of related experience, preferred.   Ability to work independently as well as part of a highly collaborative team with the willingness to take on any task and support the team when needed.    Committed to proactively and resourcefully find the best solutions to fit the need.    Highly skilled in content creation and value positioning with the ability to partner with various teams to improve existing and create new materials.    Strategic, big picture thinking skills with the ability to introduce and incorporate new ideas and innovations, improving product marketing materials as well as the overall client and business advisor experiences.   Strong industry knowledge with an understanding of the product marketing lifecycle and the ability to execute tactical marketing plans to drive optimization.    Strong interpersonal and communication skills, both written and verbal, with the ability to effectively collaborate across teams, fostering relationships, and influencing others.    Understanding of the Thryv software product line and channels.   Ability to travel less than 5% of the time.   Must be 18 years of age or older.    Must successfully complete pre-employment screening process, as required.    Must successfully complete any required training or orientation courses, as needed. 

What We Offer:

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not. 

 Work from anywhere – Thryv is a Remote First company!   Competitive medical, dental, and vision plans, plus a wellness program with added incentives   401(k) savings plan with company match and employee stock purchase plan   Continuing education benefits with tuition assistance programs   One week of paid time off at the end of the year, in addition to our standard paid time off policy. 

Who We Are:

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful. 

We support businesses across the U.S. and our team members are located across the country, and internationally.  We operate as a work from anywhere company and believe this allows us to be more productive. 

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning. 

Thryv Core Values: 

 Client Devoted – Be humble with a servant mentality.  Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.   Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.   Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.   Invest in our People – Hire people that are aligned with Thryv’s core values.  Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.   DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).   Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.   Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional.  Bring enthusiasm and devotion to every act.  This includes doing the right thing, even when no one is looking.  Think five years out or think for the long play. 

Find out more at corporate.thryv.com/careers/ 

Belonging at Thryv 

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.   

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success. 

Requisition Detail and Process  

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. 

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons. 

Our Commitment to Equal Opportunity 

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.