Sr. Specialist eCom Consumer Experience

 

Area:                                                                           EM Ecom

Department:                                                               Consumer Experience & Trading

Direct Reporting Line:                                               Senior Manager Consumer Experience

Indirect/secondary reporting line:                               -

Subsidiary/country:                                                   Emerging Markets

Location:                                                                    Bangkok

GSMS Grade:                                                                           P1

Number of Personnel Managed:                                  

Cost Center/Budget and/or Revenue Responsibility: No

 

 

Purpose & Overall Relevance for the Organisation:

 

As Sr. Specialist eCom Consumer Experience, you will be responsible for driving execution and optimization of the Consumer Experience across Adidas Sites for Thailand market.

 

You will work with the Sr. Manager Consumer Experience and in the Consumer Experience and Trading vertical for Emerging markets

 

As the champion of a data-driven and a consumer centric mindset you’ll be part of shaping the Consumer experience by optimizing journeys for the campaigns & onsite product presentation

 

 

Key responsibilities: 
 

Lead the Adidas website and app consumer journey optimization with end-to-end responsibility across the funnel (for both English & Thai language platforms) Responsible for Conversion rate across across the platform with focus on mid funnel KPIs like Plp-Pdp, Pdp-Cart, Cart-Order etc. Analyze Journeys of consumers and their engagement with site as measured by time spent, content engaged with, average pages browsed, and recommendations acted upon Responsible for site-walks across both web & app and ensuring user touchpoints e.g carousels, navigation are refreshed timely analyzing the data from tools to elevate consumer experience Maximize trade opportunities via best-in-class merchandising by analyzing Consumer Journey & site optimization monitoring Sell throughs Analysing data to spot locally relevant trends & initiating activations which support market launches and business priorities Ensure successful launch of campaigns e.g. product launches and promotional campaigns in line with the trade calendar for both Adidas English & Thai websites Execute best practices of Emerging markets & inputs from global consumer engagement strategy Improving Digital experience of consumers through guided selling and experience optimization Present insights to stakeholders on a weekly, monthly frequency or as required Build collaborative relationships with other Market eCommerce functions critical to experience delivery - including Merchandising, Analytics, Digital operations, Digital Activation teams

 

Key Relationships:

 

Digital Activation SEO Merchandising Digital Analytics Digital Operations Emerging markets & Global counterparts
 

Knowledge, Skills and Abilities:

 

Strong IT and numerical skills. A data driven mind-set. Previous eCommerce and CX experience Able to identify opportunities to improve with focus on front-end consumer experience Advanced tools like Power BI, Adobe, Amplitude Good with Analytical Skills and presentations Proficiency in English & Thai language

 

KPI’s responsible for:

All relevant consumer site and app trading metrics such as CR, AOV, UPT Benchmarking consumer journey funnel metrics such as Plp-to-Pdp, Cart Addition, Avg. time onsite, Bounce rates, Conversion Rate, etc.

 

Requisite Education & Experience

 

Minimum 4-5 years with relevant experience in eCommerce BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).

 

 

 

 

Signed by (name, signature):               __________________ __________________

 

Received by (name, signature):                         __________________ __________________

 

Effective (date):                                        __________________