Job Posting Title:

Sr. Analyst, Performance Marketing

Req ID:

10100820

Job Description:

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team uses developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios!

This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.

Job Responsibilities: Build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaignsBuild and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party dataBuild and implement auction bid, pacing, and optimization strategies to improve media performanceMonitor and track performance marketing budgets for testing, analytics, measurement and contingencyMonitor testing setup within ad platforms to ensure success of test campaignsSupervise taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processingInterpret, analyze and share analyses and takeaways from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teamsWork cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing effortsParticipate in day-to-day communication with the media agency performance marketing activation teams in order to ensure accurate implementation of performance marketing campaignSupport internal teams when necessary, with ad hoc projectsMaintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business partnersMaintain knowledge of performance marketing business processes with pod members and other relevant business collaboratorsRequired/Basic Qualifications: Bachelor’s Degree5+ years’ experience in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction BuyingExperience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)Knowledge of digital ad serving, tracking and implementationProven analytical skills to include significant proficiency in ExcelConfirmed written and verbal communication skillsStrong attention to detailUnderstanding of ad technology ecosystemProven track record to work across multiple projects effectively that meet deadlines within a fast-paced environmentPreferred Qualifications: Experience working with cross functional teamsThe hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Marketing-Creative

Job Posting Primary Business:

Marketing - Creative Advertising

Primary Job Posting Category:

Business Intelligence Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-09-10