**Job Description Summary** Principal Accountabilities Business Planning: To study the market dynamics of industry & plan retention & expansion of revenue. Segregate & develop action plan for existing & new customers as well as product lines. Identify & address competitor activity. Business Development: To profitably grow the business for instruments & Consumables by building a strong channel partner network and pipeline of prospective customers and increase market share for BD. Forecasting: To provide monthly forecasts for the product range and co ordinate with marketing/supply chain to ensure a healthy stock situation in the market place and prompt customer service. Managing of both direct customer accounts and network of channel partner for order procurement, timely collection of payment ,secondary sales information and settlement of claims/dues etc. Improve Channel partner capacity & capability by developing revenue based business plans. Market sensing through collection & collation of data from market (Dynamics of market, Market Need & Competitor’s activity) and provide feedback to marketing from time to time. Working with KOLs in the area in carrying out training appropriate for the market/customer. Strengthening the over all image of BD-Diagnostic Systems. Maintain proper MIS i.e., customer profiles, prospective client list, consumables consumption and sales by distributor/account. Work In close co ordination with service engineers/application specialist teams to provide superior value added service to customers. Take on additional responsibility in form of new projects / special tasks assigned on a need / time basis. Critical Challenges The key challenges in this position is to drive aggressive profitable revenue & increase brand awareness, as an organization promoting best practices as a trusted partner for the industrial microbiology. Unique Knowledge & Skills Presentation and negotiation skills Analytical problem solving Result Orientation Persuasive Communication Skills Product/Technical knowledge Customer Orientation Ability to manage projects in trade accounts, specified Key accounts & government set up that involve multiple stakeholders/work on rate contracting and purchasing process Contacts Internal Business Manager/Product Manager Application specialist Service Engineer Commercial Executive Business Analyst/Sales Coordinator Demand Planner Regulatory External All Customers in Industrial Segment Channel Partner Problem Solving and Decision Making - High and Prompt **Job Description** **Principal Accountabilities** Business Planning: To study the market dynamics of industry & plan retention & expansion of revenue. Segregate & develop action plan for existing & new customers as well as product lines. Identify & address competitor activity. Business Development: To profitably grow the business for instruments & Consumables by building a strong channel partner network and pipeline of prospective customers and increase market share for BD. Forecasting: To provide monthly forecasts for the product range and co-ordinate with marketing/supply chain to ensure a healthy stock situation in the marketplace and prompt customer service. Managing of both direct customer accounts and network of channel partner for order procurement, timely collection of payment, secondary sales information and settlement of claims/dues etc. Improve Channel partner capacity & capability by developing revenue based business plans. Market sensing through collection & collation of data from market (Dynamics of market, Market Need & Competitor’s activity) and provide feedback to marketing from time to time. Working with KOLs in the area in carrying out training appropriate for the market/customer. **Strengthening the overall image of BD-Diagnostic Systems.** Maintain proper MIS i.e., customer profiles, prospective client list, consumables consumption and sales by distributor/account. Work In close co-ordination with service engineers/application specialist teams to provide superior value-added service to customers. Take on additional responsibility in form of new projects / special tasks assigned on a need / time basis. **Critical Challenges** The key challenges in this position is to drive aggressive profitable revenue & increase brand awareness, as an organization promoting best practices as a trusted partner for the industrial microbiology. **Unique Knowledge & Skills** Presentation and negotiation skills Analytical problem solving Result Orientation Persuasive Communication Skills Product/Technical knowledge Customer Orientation Ability to manage projects in trade accounts, specified Key accounts & government set up that involve multiple stakeholders/work on rate contracting and purchasing process **Contacts** Internal Business Manager/Product Manager Application specialist Service Engineer Commercial Executive Business Analyst/Sales Coordinator Demand Planner Regulatory External All Customers in Industrial Segment Channel Partner Problem Solving and Decision Making - High and Prompt Required Skills Optional Skills . **Primary Work Location** IND Mumbai - CHub Town Solaris **Additional Locations** **Work Shift** Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.