Are you ready to take the helm of one of the hottest, most iconic brands in the spirits industry? As the Senior Brand Manager for Fireball, you’ll lead the Fireball U.S. brand strategy and P&L for the #1 whisky brand and #2 most-sold spirit brand in the U.S. This role is responsible for the develop of high-impact creative and media plans, spearheading multi-year innovation pipelines, developing breakthrough trade programs, and leading a robust multi-functional team to continue the momentum of Fireball’s growth as a $1 Billion brand!
Key Responsibilities:
Strategic Leadership and PlanningDevelop and execute brand strategies to achieve volume, profit, and share goals.Create brand plans, activation initiatives, and new product innovation strategies to support brand growth.Prioritize state-level resources and efforts to meet brand objectives.Lead the strategic brand planning process, including marketing, packaging, pricing, and consumer targeting.KPI and Business TrackingDevelop robust KPIs to achieve annual growth targets.Continuously track and monitor brand performance, identifying key opportunities via data analysis.Budgeting and Resource AllocationDevelop annual budget for US market, including upside scenario planning.Oversee marketing plans, pricing strategies, channel tactics, and consumer communication initiatives to meet brand objectives.Marketing and Consumer EngagementLead consumer-focused brand positioning efforts to explode awareness and drive brand equity growth.Drive development of communication and activation plans that build awareness and affinity.Collaborate with agencies for strategic brand plans, creative development, media strategy/buys, POS design, and promotional activities.Engage PR and experiential agencies to enhance visibility and drive brand relevance.Product Innovation / New Business Development (NBD)Develop multi-year innovation roadmap for U.S. and Canada with opportunities for incremental volume, revenue, and profit growth.Lead the end-to-end development and execution of NBD projects, ensuring on-time and on-budget delivery.Address consumer problems/unmet needs to inform product development and positioning.Team Development and Cross-Functional CollaborationFoster a culture of fairness, respect, and motivation within global teams.Coach and mentor high-potential talent to build a strong bench of future leaders.Lead robust cross-functional team across marketing, sales, operations, purchasing, and finance to deliver brand strategies.
This role is perfect for someone who thrives in a fast-paced, high-energy environment, is passionate about building legendary brands, and is ready to make Fireball even hotter. If you’re a bold, strategic thinker ready to drive one of the most exciting brands in spirits, we’d love to hear from you!