Sr. Brand Manager OOH
Unilever
Unilever está contratando << Sr. Brand Manager OOH > >
Func ión : M arketing
Report a a : Director MKT
Scope : Nacional
Loca lidad : Tultitlan, Edo Mex
T érminos & Condiciones : Tiempo completo , hibrido. No se cubren gastos de relocación .
¿QUIÉNES SOMOS?
¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo? En Unilever, tenemos un propósito claro - hacer que la vida sostenible sea algo común. A través de nuestras 400 marcas que llegan a 2.5 mil millones de personas todos los días, nuestro objetivo es generar un impacto social positivo a nivel mundial y local.
PROPÓSITO DE LA POSICIÓN
This role sits in the IC Mexico team and will primarily focus on creating the growth strategy for Holanda OOH brands . Specifically , the successful candidate will be uplifting the portfolio and innovation strategy , brand proposition , refreshing the communications , and collaborating with teams to ensure the vision is executed brilliantly to deliver growth .
PRINCIPALES RESPONSABILIDADES
+ Lead business plans and brand strategy for Out of Home brands ( Mordisko , Cornetto, Solero and Holanda) delivering brand performance and meeting annual targets.
+ Crafting innovations and communications including strategy, long-term innovation roadmaps, and communication on core.
+ Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
+ Define short- & long-term strategies for the brand across the different channels, with P&L responsibility.
+ Propose brand activity and measurable objectives . Monitors Brand audit, Jobs to be done, Activity plans, financial updates and monitors key indicators to drive brand performance (6P’s).
+ Lead the cobrandings strategy with key partners for product development.
+ Together with CSP, sets brand KPI’s and work on relevant plans for key customers and for both channels.
+ Possess a keen understanding of the mexican consumer, strong leadership skills to run projects with big autonomy, and the ambition to drive discontinuous growth.
¿QUÉ NECESITAS PARA APLICAR A LA VACANTE?
Experiencia /Habilidades
+ Substantial years of relevant experience +9 years and a positive track record in consumer marketing across Mexico for Consumer Goods Companies. (Snacking is a plus)
+ Experience in leading cross-functional teams, navigating through complexity with speed & agility.
+ Ability to guide, lead and develop teams through change and ambiguity.
+ An intuition for consumer insights, understanding consumers, and bringing the consumer voice into the work.
+ Positive, assertive yet empathetic leadership, with exceptional ‘soft skills to enable delivery through high degrees of collaboration and partnership, among multifunctional teams and agencies.
+ Extremely high commitment to working with many & different projects, learning fast & delivering quickly.
+ English spoken
+ Working knowledge of Traditional Channel is a plus
Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.
Job Category: Marketing
Job Category: Commercialisation
Job Category: Márketing
Job Type: Brand Manager
Industry: Unilever_Experienced_Professionals
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