The Senior Casino Marketing Analyst is responsible for leading the execution and optimization of casino campaigns targeting high-value guests. This role designs, develops, and implements advanced tools, analytics, and reporting to maximize net revenue and enhance profitability. The Senior Casino Marketing Analyst collaborates with Global Gaming (GG), Revenue Management (RM), Business Intelligence (BI), Customer Retention Marketing (CRM), and third-party partners, to provide strategic insights to the Casino Marketing Department.           

Essential Functions:

Designs, executes, and measures the success of marketing campaigns targeting casino guests. Responsibilities include audience selection, offer assignment, metadata loading into IT systems, and creating files for email and direct mail campaigns. Provides insights and recommendations to optimize future campaigns and shares results with Senior Leadership. Develops innovative programs to increase onboard spend by using advanced analytical skills to determine pricing in collaboration with Pre[1]sales and GG teams. Creates and promotes programs targeting new-to[1]CCL Casino players, requiring cross-department collaboration with RM, IT, CRM, Media, and agency partners. Collaborates with IT and GG to enhance data quality and accuracy. Provides guidance on data requirements, writes queries, and conducts user acceptance testing (UAT) for enhancements and new systems. Manages guest analytics and modeling to determine optimal offers and personalization strategies to increase revenue. Leads Casino FP&A activities, developing the annual financial plan and creating monthly forecasts to review past results and predict future revenues. Prepares monthly materials for leadership’s review. 5. Guides contact center and customer service teams to ensure positive outcomes for inquiries. Identifies opportunities to automate recurring needs and delivers 5-star customer service Enhances and automates casino campaign processes in collaboration with IT, ensuring regular deployment to ships. Coordinates with GG to ensure proper usage of onboard fulfillment processes. Defines, evaluates, and analyzes success metrics for distressed inventory casino campaigns, trials, and tests.

Qualifications:

Bachelor’s degree in Sales & Marketing, Economics, Business Administration, or a related field.  Master’s degree in Business or Analytics preferred. A minimum of 2 years of work experience in complex data analysis for targeted marketing campaigns Advanced Microsoft Office products skill, including Excel, Word, PowerPoint, Outlook, and Teams; proficient in other role-related tools, software, technologies, and applications such as: SAS, R, SQL, Python, or equivalents, required to successfully perform in this role Regulatory Compliance: Knowledge of relevant laws, regulations, and standards impacting industry practices. Cross-Functional Collaboration: Experience working effectively with teams from different departments to achieve common goals.

Knowledge, Skills & Abilities:

Advances Industry Knowledge: Deep knowledge and understanding of marketing campaign drivers, concepts, trends, and best practices; a clear understanding of business processes, and KPIs. Analytical Prowess: Strong analytical and problem-solving abilities to interpret complex data and make informed decisions. Communication Skills: Excellent verbal and written communication skills for interacting with stakeholders at all levels.  Cross-Functional Collaboration: Ability to work effectively in a dynamic team environment, adapting easily to change and providing support as needed.  Project Management: Experience in managing complex projects from inception to completion.  Tactical Planning: Expertise in developing and implementing long-term plans that align with organizational goals. • Excellent presentation, critical thinking, innovative reasoning, organizational, time management, project management, and adaptability skills to effectively manage changing priorities with a high level of quality • This position requires the use and exercise of independent judgement.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  Less than 25% shipboard and shoreside travel likely

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. 

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.   

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: 

Health Benefits:  Cost-effective medical, dental and vision plans  Employee Assistance Program and other mental health resources  Additional programs include company paid term life insurance and disability coverage   Financial Benefits:  401(k) plan that includes a company match  Employee Stock Purchase plan  Paid Time Off  Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.   Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure.  Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.    Other Benefits  Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends  Personal and professional learning and development resources including tuition reimbursement   On-site preschool program and wellness center at our Miami campus 

 

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