Sr. Communications (Public Information) Analyst Print (https://www.governmentjobs.com/careers/durhamnc/jobs/newprint/4814249) Apply  Sr. Communications (Public Information) Analyst Salary $70,284.00 - $108,951.00 Annually Location Durham, NC Job Type Full time with benefits Job Number 25-05294 Department Communications Opening Date 01/31/2025 Closing Date 2/28/2025 11:59 PM Eastern + Description + Benefits + Questions Position Description Work, Serve, Thrive. With the City of Durham Advance in your career while making a real difference in the community you serve. Hiring Range: $70,284 - $73,284 Work Day/Hours: 8:00am - 5:00pm The City of Durham’s Communications Office tells the City’s story through strategic communications, both written and digital, social media and via the news media. As a member of the Communications team, you’ll inform and engage members of the public, both internal and external, and develop relationships with our key stakeholders – City staff and leadership, community and corporate partners, news reporters and others. If accomplishing meaningful work in a fast-paced environment keeps you engaged, join our team! This position is responsible for the coordination of the citywide Language Access program ensuring that staff are informed about how the already established program functions and how to access vendors for translation and interpretation needs. Will also maintain vendor relations and updates as needed. This role is a communications generalist supporting the internal and external communication needs of assigned City departments. Reporting to the Assistant Director, the Senior Communications Analyst will create and implement communication strategies, manage media relations, and develop content to meet departmental goals. This position requires a strong understanding of plain language principles, digital design accessibility, and the ability to adhere to and incorporate the City’s established brand standards to ensure cohesive, inclusive, and effective communication. Duties/Responsibilities Account Executive Duties: + Develop and implement strategic communications plans to help assigned departments meet annual business goals. + Create digital marketing and social media content, including flyers, postcards, and other assets, using design software while maintaining compliance with City brand standards, plain language, and accessibility guidelines. + Schedule and manage social media posts using social media management tools. + Design and assess marketing campaigns to support department initiatives, ensuring alignment with the City’s overall branding and messaging. + Promote special events using a variety of communication tactics that reflect the City’s visual identity and tone. + Manage media relations, including writing press releases, coordinating with media, and serving as a spokesperson when needed. + Draft speeches and talking points for executive staff that reflect the City’s messaging priorities. + Write and update website content for assigned departments, adhering to web accessibility guidelines and branding requirements. General Duties: + Plan and execute public relations, communications, and marketing efforts for programs, activities, and events, ensuring consistency with the City’s brand standards. + Advise senior management and staff on best practices for effective communication, including plain language and visual identity compliance. + Create and design promotional materials, including graphics, newsletters, press releases, social media posts, and short-form videos, ensuring they are accessible and align with brand guidelines. + Respond to media inquiries, monitor media coverage, and maintain positive relationships with media outlets. + Develop and manage social media campaigns across multiple platforms to increase reach, engagement, and impressions, incorporating the City’s established branding. Minimum Qualifications & Experience + Bachelor’s Degree in marketing, journalism, communications, or directly related field. + Five years of professional communications experience, including media, social media and communications advisory experience. Additional Preferred Skills + Fluent in Spanish (speak, read, write). + 3–5 years of experience creating and implementing strategic communication plans. + 3–5 years of media relations experience, including advising senior staff and managing press interactions. + 3–5 years of project management and digital communications experience, including website and newsletter content development. + 2–3 years of social media management experience, with a focus on Facebook, Instagram, Threads, LinkedIn, Bluesky, YouTube, and Nextdoor. + Experience with graphic design and social media management tools. + Proficiency in AP Style for written communications. + Experience creating or sourcing digital photography and videography for social media campaigns. + Knowledge of plain language principles and the ability to create accessible, user-centered content across all communication platforms. + Experience incorporating and adhering to established brand standards in all communication efforts. + Strong writing and editing skills, including plain language proficiency. + Ability to design visually appealing, accessible, and on-brand content. + Effective project management and organizational skills. + Strong interpersonal and advisory skills for working with diverse teams and executive leadership. + Familiarity with digital accessibility standards, including WCAG (Web Content Accessibility Guidelines). + Understanding of brand management and the importance of consistency in messaging, tone, and design. Benefits – General Full-Time Employees + 12-13 paid holidays per year + 13 standard work days of vacation per year + 13 standard work days of sick leave per year, which accumulates indefinitely; sick leave may be used toward early retirement + 2 weeks paid military leave per year + Medical, dental, vision, and supplemental life insurance plans + State and City retirement plans + Short and long term disability plans + Paid temporary disability leave for specified conditions + City contribution of 13.6% into the N.C. State Retirement System + Paid funeral leave + Employee Assistance Program - personal and family counseling + Paid life insurance equal to annual salary + 48 hours for volunteer work each year* + 4 hours parental leave each year + Workman's Compensation Insurance + 457 Deferred Compensation Plans Benefits - Part-Time (1,000 hours or more per year) + 401(k) retirement plan (5.0% of salary) + State retirement plan Benefits Part-Time (Average 30 hours per week over 12 month period) + 401(k) retirement plan (5.0% of salary) + State retirement plan effective first day of the month following date of hire + Health insurance effective first day of the month following date of hire + Dental and life insurance, after one year of service + Pro-rated vacation, pro-rated sick, pro-rated floating holiday, parttime holiday pay (based on scheduled hours for that day) after one year of service 01 Where did you first hear about this opportunity? + City of Durham Website + Walk in + Job fair + Employee referral + Professional organization ***Please list the organization in "other" box below*** + Internet posting ***Please list the specific web site in the "other" box below*** + Craig's List + Facebook + LinkedIn + GlassDoor + governmentjobs.com + Monster.com + Indeed.com + Employment Security Commission + Magazine/Newspaper + Other 02 If you listed "other" above please give specific web site, organization, or publication. 03 Please select your highest level of COMPLETED education. + Less than a High School Diploma or Equivalent (GED, HiSET, TASC) + High School Diploma or Equivalent (GED, HiSET, TASC) + Associates Degree + Bachelor's Degree + Master's Degree + Doctoral Degree (PhD, Juris Doctorate) 04 How many years of professional communications experience, including media, social media and communications advisory do you have? + No related experience + Less than 1 year of related experience + 1 year but less than 3 years + 3 years but less than 5 years + 5 or more years 05 How many years of experience do you have creating and implementing strategic communication plans? + No related experience + Less than 1 year of related experience + 1 year but less than 3 years + 3 years but less than 5 years + 5 or more years 06 Are you proficient in the Spanish language (speak, read, and write)? + Yes + No 07 How many years of media relations experience do you have, including advising senior staff and managing press interactions? + No related experience + Less than 1 year of related experience + 1 year but less than 3 years of related experience + 3 years but less than 5 years of related experience + 5 or more years of related experience 08 How many years of project management and digital communications experience do you have, including website and newsletter content development? + No related experience + Less than 1 year of related experience + 1 year but less than 3 years of related experience + 3 years but less than 5 years of related experience + 5 or more years of related experience 09 How many years of social media management experience do you have, with a focus on Facebook, Instagram, Threads, LinkedIn, Bluesky, YouTube, and Nextdoor? + No related experience + Less than 1 year of related experience + 1 year but less than 2 years of related experience + 2 years but less than 3 years of related experience + 3 or more years of related experience Required Question