Sr. Consumer Insights Manager, Ads Marketing Insights
Amazon.com
Amazon ads exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.
We are seeking a skilled and highly motivated Consumer Insights Manager to join our growing Global Marketing Insights team at Amazon Ads. As a key member of this team, the Consumer Insights Manager will work with marketing stakeholders, other internal insights teams, and external research vendors to design, execute, and deliver high-quality and impactful insights that support a wide range of Amazon Ads marketing initiatives.
Key job responsibilities
* Develop strategic and collaborative relationships with Brand, Product, and SMB marketing teams, working closely with stakeholders at all levels to design efficient, consumer-focused research plans that align with Amazon Ads' messaging goals
* End-to-end management of bespoke consumer research projects, from ideation through delivery (including external vendor management when necessary)
* Leverage both syndicated data and custom research to support the creation of compelling, insights-driven narratives and other external-facing content (e.g. sales pitches, whitepapers, sponsored content, blog posts, strategic events)
* Work primarily with Marketing teams while collaborating cross-functionally with Sales, Product, and other Insights teams on overlapping initiatives
* Manage relationships with key research vendors and scale usage of syndicated tools across Amazon Ads
* Stay atop of industry trends and competitor activity to inform research topics and strategy
We are seeking a skilled and highly motivated Consumer Insights Manager to join our growing Global Marketing Insights team at Amazon Ads. As a key member of this team, the Consumer Insights Manager will work with marketing stakeholders, other internal insights teams, and external research vendors to design, execute, and deliver high-quality and impactful insights that support a wide range of Amazon Ads marketing initiatives.
Key job responsibilities
* Develop strategic and collaborative relationships with Brand, Product, and SMB marketing teams, working closely with stakeholders at all levels to design efficient, consumer-focused research plans that align with Amazon Ads' messaging goals
* End-to-end management of bespoke consumer research projects, from ideation through delivery (including external vendor management when necessary)
* Leverage both syndicated data and custom research to support the creation of compelling, insights-driven narratives and other external-facing content (e.g. sales pitches, whitepapers, sponsored content, blog posts, strategic events)
* Work primarily with Marketing teams while collaborating cross-functionally with Sales, Product, and other Insights teams on overlapping initiatives
* Manage relationships with key research vendors and scale usage of syndicated tools across Amazon Ads
* Stay atop of industry trends and competitor activity to inform research topics and strategy
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