Remote - US
1187 days ago
Sr. Digital Marketing Manager, Programmatic
Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

KeepTruckin is in a state of rapid growth and this role will be critical to helping us scale. You will take the lead on building a world-class programmatic advertising function from the ground up. You will be supported by a strong analytics and creative team and will operate in an environment that encourages (and provides a budget for!) experimentation.

What You'll Do: Build and manage a high-performing team of programmatic specialists Build advanced and profitable funnels for the entire buying cycle for multiple market segments and product lines  Creatively use industry, product, intent, and a large number of other data sources to build high ROI audiences and lookalikes Optimize ad messaging, creativity, and audiences on a daily basis Play a leading role in helping KeepTruckin expand to and test messaging for new verticals  Work with the creative team to create and test new ads on a weekly basis Track and be accountable for the ROI of a 2 million+ dollar budget What We're Looking For: 6+ years of programmatic experience Proven experience managing complex, integrated programmatic campaigns You understand the difference between 1st/2nd/3rd party data and DSP/SSP without Googling You must have extensive experience with DoubleClick/DV 360  and experience with other platforms such as The Trade Desk, Ad Exchange, and PubMatic is highly preferred Hands-on experience working with design/creative teams on display and video production and experimentation  An analytical skill set with a strong command of key metrics like ROAS, CAC, and LTV Someone who obsesses over-optimization and deep data analysis Basic knowledge of HTML/JS/CSS knowledge or Python / R is a strong plus B2B experience preferred but not required

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

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