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Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

 

Summary

 

This role serves as a key strategic partner in the development of digital strategies and initiatives for our Luxury portfolio that aim to create exceptional consumer experiences which align and help achieve portfolio business objectives. Responsible for assisting with the development plan and strategy for optimizing our various brand website e-commerce efforts by developing best-in-class experiences, web merchandising, A/B testing, and promotions. Responsible for optimizing our online experiences,
developing promotions, and improving UX through testing for various Gallo brand websites to help ensure a positive consumer journey. Leverages processes, people, and external resources to ensure optimized and timely execution of CRM, email, and web merchandising campaigns, content, and promotions. Collaborates with external agencies and internal resources to support enterprise needs related to CRO, SEO, and overall content marketing. Maintains expertise in both existing and emerging
digital technologies, proactively recommending ways in which Gallo brands can leverage such technologies to drive innovation and growth. Additionally, the digital marketing specialist will collaborate with cross-functional teams, such as brand marketing, DTC, creative, IT, analytics, consumer engagement, social, and eCommerce planning to help develop integrated marketing campaigns and strategies across our platforms.

 

Essential Functions

 

Collaborates with the brand, DTC team to develop and execute digital strategies, plans, and initiatives that align with brand and portfolio business objectives. Supports and executes eCommerce merchandising goals and strategies to achieve e-commerce and KPI goals. Drives and executes web optimization A/B tests designed to improve customer experience and meet e-commerce KPI’s. Identifies opportunities and makes recommendations to improve website and platform experiences with e-commerce ops and business teams. Maintains customer journey map for the brand in partnership with DTC and brand teams. Partners with cross functional teams such as DTC management, brand, social and media teams to develop content strategy, trigger/consumer journey roadmap, and annual content calendars for each brand. Partners with internal or agencies to recommend or request content for digital activations. Implement and execute timely digital activities across web and CRM, including email campaigns, website landing pages, and website updates. Monitor and analyze performance of digital marketing initiatives and campaigns, and provide regular performance results to internal and external stakeholders. Maintains and updates marketing content on 3rd party marketing sites including Yelp, Google, Trip Advisor and Tock Identifies opportunities and works with manager to optimize email campaigns and tactics, as well as any website and platform experiences alongside the eCommerce ops and business teams. Develops, manages, and enhances consumer email by managing creative, subject lines, and testing as well as adding additional programs. Owns A/B email test and learn agendas and postcampaign reporting. Responds to ad hoc tasks revolving around various initiatives such as reporting, addressable audience growth, promotional marketing, etc to help pinpoint opportunities. Initiates continuous learning to maintain knowledge of best practices of current tools (Klaviyo/Word Press) and digital industry trends. Conducts competitive analysis and provides recommendations based on learnings. Monitors health of database (unsubscribes, quality of data, bounce rate) and makes improvements. Participates in creating data and measurement tools. Manages reoccurring tests and track new tactics to improve KPI’s. Determines ways to leverage first party and other data sources to create personalized and highly relevant real time experiences for each consumer across channels. Leads recommendation for new landing page development and partners with e-comm business teams to optimize and improve on high traffic and priority pages. Maintains compliance with all applicable laws and regulations regarding e-commerce and data standards. Maintains satisfactory attendance, to include timeliness. Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

 

Minimum Qualifications:

 

Bachelor’s degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or Stateissued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility. Experience in various types of campaigns such as promotional marketing and/or automated email marketing programs (triggers, journeys, drip campaigns). Experience with creative strategy and messaging communications planning. Experience creating, deploying and maintaining campaigns in CRM management platforms/marketing automation tools. Must have previous experience in e-commerce, digital and/or B2C marketing at a brand or agency. Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.  This may be in addition to travel requirements, if applicable, as listed in this job description. Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

 

Preferred Qualifications

 

Bachelor’s degree plus 5 years of email or digital/e-commerce marketing experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 8 years of email or digital/e-commerce marketing experience reflecting increasing levels of responsibility. Basic understanding of responsive email coding using HTML and CSS and comfortable working with tracking parameters. Experience with deployment and execution of SMS and push notification campaigns. Familiarity with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and CAN-SPAN regulations. Knowledge of Google Analytics, creating complex segmentation for multiple audiences and developing and executing A/B tests Knowledge of SQL and/or AMPscript.

 

Gallo does not sponsor for employment-based visas for this position now or in the future. 

 

Compensation

Hiring Salary Range: $93,300 - $139,900/Year Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

This position includes a competitive benefits package. Please click here to view our full list of benefits or click here to watch our video.

 

To view a full job description, please click here.

Job Requisition ID: 105158 

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DIG001

Recruiter: Adam Johnson

Posting End Date: 10/28/24

 

Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

 

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

 

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

 

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