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Position Title: Sr. Director, Global Brand Equity & Portfolio Architecture

Position Type: Regular - Full-Time ​

Requisition ID: 39447 

 

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About the role.

 

Lead global portfolio architecture, developing and maintaining the framework for brand hierarchy, sub-brand roles, and innovation/renovation alignment across the portfolio.

 

Drive a shift toward content creation, building a scalable global approach to creating, curating, and sharing brand assets that enable regional teams to deliver high-impact, on-brand campaigns.

 

Lead global brand governance, establishing standards, tools, and processes that guide decision-making on brand and portfolio matters across the business.

 

Scope, Influence, Impact:

Influence: Builds long-term brand value as measured by KPIs and ROI by ensuring consistency, clarity, and relevance in McCain’s portfolio and brand expression. Supports business growth by enabling regions to execute effectively against global brand strategies.

 

15+ years of marketing experience, with significant brand strategy and portfolio management expertise in a global or regional role.Experience integrating sustainability storytelling into brand positioning.Experience managing and developing geographically dispersed teams.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.