Workiva is looking for a strategic and visionary leader to join our Business Technology team as the Senior Director of Go-To-Market (GTM) Systems. In this role, you’ll lead a dynamic team that drives the technology framework supporting our entire GTM engine. You will collaborate closely with sales, marketing, customer success, and other functional teams to ensure our systems align with and amplify business outcomes. This is a unique opportunity to drive growth and streamline business operations through cutting-edge technology and strategic sales alignment.
What You’ll Do
Strategic Leadership & Vision
Lead initiatives with sales enablement to increase productivity and speed across the sales process
Develop and implement a GTM systems strategy that supports company objectives, enhancing the customer experience through a world-class technology stack
Partner with leaders in Marketing, Sales, and Customer Success to define system needs and opportunities for leveraging technology to create a competitive advantage
Utilize AI to improve productivity and simplify processes
Lead technology-driven transformations to optimize sales productivity and operations
Stay informed on industry trends and best practices in GTM technology, ensuring we stay ahead of the curve
Provide strategic direction to the GTM technology architecture, ensuring alignment with long-term business goals
Team Leadership & Collaboration
Lead a high-performing team of GTM systems specialists, promoting innovation and teamwork
Cultivate strong, collaborative relationships with stakeholders across the organization
Communicate technical insights clearly and effectively, even to non-technical audiences
System Optimization & Management
Oversee the optimization of key GTM systems (Salesforce, SFDC CPQ, SalesLoft, etc.), with a focus on process efficiency, data quality, and user experience
Identify opportunities to automate and integrate systems, boosting efficiency across teams
Manage the selection, implementation, and ongoing support of GTM systems, in partnership with Business Systems Analysts and functional teams
Develop and enforce system governance policies to ensure smooth operations
Data & Reporting
Leverage AI and data augmentation trends to improve account targeting and account-based sales strategies
Define and track key performance indicators (KPIs) to measure the success of GTM systems
Create insightful reports and dashboards to empower data-driven decision-making for GTM leadership
Collaborate with the Business Intelligence team to ensure clean, accurate data is maintained across all GTM systems
What You’ll Need
Required Qualifications
12+ years of experience in GTM operations, business systems management, or a related field, with a history of successfully leading technology teams
Proven ability to lead with empathy, fostering a supportive and inclusive environment that empowers teams to thrive and collaborate effectively
Deep understanding of core GTM systems (Salesforce, SFDC CPQ, Sales Compensation Systems)
Preferred Qualifications
Expertise in sales processes and strategy, with the ability to align sales strategy with technology to drive business outcomes
Experience partnering with technology architects
Strong analytical skills and a passion for data-driven decisions
Familiarity with customer success platforms (e.g., Gainsight)
Ability to manage and prioritize multiple projects in a dynamic, fast-paced environment
Travel Requirements & Working Conditions
Up to 20% travel for leadership functions, team gatherings, and annual conferences
Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $174,000.00 - $296,000.00✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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