The Sr. Director, Marketing, US/Canada & Global Dairy Category Lead leads the marketing for a region as well as a global category. In their global category role, they develop the marketing strategy for the category and drive the execution, with the regional category leads, to deliver the growth ambition. As the marketing lead for the region, they are focused on translating global category strategies into an execution plan which is followed by the G2M team to deliver the category growth and business segment ambition. They provide the plan needed to guide any specific regional insights, marcoms & digital marketing activity, and effectively sell the portfolio of category products and close more deals. They also champion the adoption of new differentiated marketing capabilities within the regional business.

Regional Marketing Leadership:

Shapes global category strategies through the articulation of regional growth opportunities

Derives the regional Marketing & G2M plan from the global category strategies

Uncovers new growth pockets for the business; Works with the Global Market Data Analytics team to size and with the Global Category Leads to prioritize the opportunity

Facilitates / runs the annual regional customer segmentation process to bring objectivity to customer allocation

Ensures flawless execution of global & regional launches

Ensures Insights, Marketing communication & digital COE plans are aligned to the business priorities and brand and position Ingredion well externally

Drives the adoption of new differentiated marketing capabilities within the business

Manages the Marketing budget and maximizes the return on investment

Member of the Global Marketing team and member of the business commercial leadership team

Insights, marcoms & digital (dotted reporting line to this role)

Global Category Leadership:

Category Strategy: Develop the global category strategy (5+ yr horizon) to deliver the segment priorities. Work with the global application team to define the technical roadmap to deliver the category strategy.

Strategy Execution: Work with the regional / country category marketers on the development & execution of a 0-18 month implementation plan; Oversee tracking of progress and corrective actions. Coordinate effective resources to support the execution of the strategy in the region.

Category Business Reporting: Ensure results reported consistently across the business using the ARA classification. Guide the development of the budget & strategic plan.

Category & Brand Appraisals: Regularly assesses sub-category performance at a customer brand level for texture & healthfulness vs. likely consumer expectation. Identify gaps that would revolutionize sub-category / brand appeal

Market Intelligence: Market & competitor intelligence for the category providing updates to customers & Ingredion; Leverage inputs to shape strategy & plans.

Customer Engagements & Opportunity Conversion: Participate in customer meetings to build market knowledge, inform solution development / proposal and help convert sales opportunities. Act as the Marketing lead for major global category customers and shapes account plans.

Innovation & NPLs: Regularly gathers unmet customer needs and develop NPD briefs for the global R&D team to fuel the innovation pipeline; Business case development for new projects and acts as PBO, moving projects through ACE process; Launch new products, partnering with Sales/TS to commercialize.

Portfolio Management: Define the product portfolio for the category

Value Propositions & Value Pricing: Build the value propositions for new products along with the story and messaging of our product offering, to “make buying easy” for customers

G2M Enablement: Work with G2M enablement team to develop global sales enablement tools. Train G2M team on global product portfolio and category trends / insights

Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress on engaging with “must win” customers

Pipeline Development: Partner with Sales / TS to drive opportunity pipeline growth for the category

Marketing Communications & Demand Generation: Wor with the global brand & marcoms team to shape the external communications program, providing category and product portfolio specific knowledge and thought leadership content. Works with the digital team to deploy demand generation campaigns to drive growth – focusing on “win big” categories and must win customers

Category SME: Represent Ingredion as a category subject matter expert externally; Ensures all relevant marketing collateral is up to date for the category

Qualified candidate will have:

Degree qualified, preferably MBA or Masters degree in Engineering, Food Science or Marketing

Minimum 15 years previous experience in Marketing, with strong knowledge of the category

Experience within the ingredients industry in a Sales, Marketing or Technical position

Ability to thrive in a high-performance environment

Strong project management skills

Strong presentation skills

Flexible, responsive and works well on own initiative.

Fluent in English

Required behaviors and skills:

Have strong skills in marketing, an interest in keeping up to date with the latest developments and a passion for the segment

Excellent team player and collaborator while operating independently on initiatives

Establishes high performance goals and standards

Able to both drive and support major programs

Able to withstand pressure during “high stress” projects

Strong interpersonal skills and excellent communicator

Shares knowledge and expertise to progress both country / regional as well as wider business goals

#LI-AH1

We are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law (“protected classifications”). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.

Ingredion provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, we will work with the applicant to meet the job applicant's accommodation needs.

Relocation Available:

Pay Range:

This pay range is not a guarantee of compensation or salary. Final base salary will be determined based on several factors which may include but are not limited to responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable bargaining agreement (if any).

Incentive Compensation:

As a part of the total compensation package, this role may be eligible for the Ingredion Annual Incentive Plan or a role-specific commission/bonus.

Benefits:

Full-time roles are eligible for our comprehensive benefits package which includes medical, dental and vision coverage as well as a 401(k) plan with an competitive company match.