You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Position Purpose: Responsible for leading and enabling implementation of seamless, data-driven customer experiences across consumer touchpoints, ensuring consistent, proactive and personalized healthcare experiences at scale. This role will build innovative, engagement solutions at scale and will lead a broad cross-functional team to deliver best in class consumer outreach. This position will also be responsible for strategic partnerships, choice of vendors and alignment to technology strategy of internal platforms.
Define and implement the omnichannel experience strategies, integrating customer touchpoints across digital, mobile, call center, marketing, and offline platforms for a unified customer journeyCollaborate with the data and analytics teams to harness customer data from multiple channels, using insights to drive content personalization and optimize Quality outreach campaigns. Collaborate to enable application of AI/GAI modeling and operationalization of use cases
Partner with cross-functional teams to enable rapid test and learn (a/b, multivariate) strategies and approaches to determine winning customer journeys, engagement, and use cases that drive value (growth, retention, productivity, NPS and member engagement)
Collaborate with marketing, compliance and creative partners to create best in class content that drives action and business results; designing end to end content management solution that incorporates streamlined content review processes
Lead strategic vendor partnerships including: partner pipeline, selection and portfolio management and day to day oversight
Lead large portfolio of projects and/or programs and technology-based solutions
Performs other duties as assigned
Complies with all policies and standards
Education/Experience:
Bachelor's Degree Marketing, Strategy, Digital Technology or related field required: 7+ years digital customer experience, digital marketing or related experience required. 3+ years Experience leading large portfolio of projects/programs and technology-based solutions required. Experience in retail, e-commerce, consumer health or similar industries preferred. Experience in data-driven personalization and customer journey optimizing marketing automation tools preferred. Experience with CRM systems such as Salesforce and CDP (customer data platforms) and technologies preferred. Experience creating alignment with broader enterprise leaders and teams including IT, CIAM, marketing, data and platforms, UX design, data science and product required. Strong understanding of omni channel strategy and execution across digital, mobile and physical channels. Ability to define, build, and manage CX, marketing, omnichannel, and digital dashboards, and operational metrics to track value realization and omnichannel news cases.
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act