Boston, MA, US
5 days ago
Sr. Global Marketing Mgr, AWS Marketplace Demand Generation & Lifecycle Engagement
In this role, you will be responsible for collaborating with stakeholders across regions to drive high-quality visitor traffic and generate lead flow, pipeline, and revenue for partners selling solutions on AWS Marketplace. To be successful, you will work alongside our global integrated marketing team and a geographically diverse set of field marketers to align regional strategies which you will then partner to execute.

Key job responsibilities
• Collaborate on the strategy and planning of integrated marketing campaigns across key AWS Marketplace categories
• Create effective mechanisms for translating and integrating Marketplace campaigns into regional field marketing campaign strategies and partner to execute these campaigns
• Understand regional marketing priorities and serve as a key feedback loop in the development of campaign strategy
• Establish joint campaign adn program KPIs and goals with regional partners through deep understanding of business objectives, cross-functional team goals and relevant constraints - define new success metrics if necessary
• Help bring regional sensibility and requirements to product team as appropriate to enhance the Marketplace buyers’ journey

About the team
AWS Marketplace enables enterprises and startups to optimize how they discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. The AWS Marketplace Marketing team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions.

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