Sr. GTM Specialist - Sponsored Ads, Product Sales Specialists (PSS)
Amazon.com
At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.
The Product Sales Specialist (PSS) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. GTM Specialists in the Product Sales Specialist organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solution. They are responsible for:
- Owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs
- Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches)
- WW Service and operations team engagement as it pertains to new and emerging products and 4) Partnering with Product Marketing on global Sales and Marketing narratives
This Sponsored Ads GTM role will support our US and EU Large Customer Segment (LCS) teams covering our largest advertisers to help prioritize which advertisers are the most opportune to speak to, what is the right story and combination of products to sell to these advertisers, and what are the right recommendations for us to send these advertiser to implement their strategies. This person will play a critical role partnering with an internal product team that will automate these actions and as part of this partnership will provide user stories for required product features and will be responsible for GTM to drove adoption of this tool. The right candidate for this role will thrive building large impactful programs in an ambiguous environment.
Key job responsibilities
- Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go-to-market.
- Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
- Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
- Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
- Earn trust with LCS sales team, understand how to marry their key sales motions with ad product priorities to automate pitches/recommendations that will deliver results.
The Product Sales Specialist (PSS) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. GTM Specialists in the Product Sales Specialist organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solution. They are responsible for:
- Owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs
- Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches)
- WW Service and operations team engagement as it pertains to new and emerging products and 4) Partnering with Product Marketing on global Sales and Marketing narratives
This Sponsored Ads GTM role will support our US and EU Large Customer Segment (LCS) teams covering our largest advertisers to help prioritize which advertisers are the most opportune to speak to, what is the right story and combination of products to sell to these advertisers, and what are the right recommendations for us to send these advertiser to implement their strategies. This person will play a critical role partnering with an internal product team that will automate these actions and as part of this partnership will provide user stories for required product features and will be responsible for GTM to drove adoption of this tool. The right candidate for this role will thrive building large impactful programs in an ambiguous environment.
Key job responsibilities
- Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go-to-market.
- Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
- Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
- Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
- Earn trust with LCS sales team, understand how to marry their key sales motions with ad product priorities to automate pitches/recommendations that will deliver results.
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