As an Industry Product Marketing Manager for Financial Services, you will help define and drive messaging and thought leadership content for the capital markets and banking segments. You will deliver customer-centric storytelling and shape customer advocacy at a global level. You will lead the marketing strategy for these segments, drive the industry presence at large-scale events, partner on customer announcements that span internal and external audiences. This is a high visibility opportunity to drive impact for AWS and our customers.

Key job responsibilities
-Own the global marketing segment strategy for banking and capital markets
-Craft & develop compelling messaging, thought leadership, and GTM enablement (e.g., messaging frameworks, message positioning, whitepapers, reports, infographics, blogs, customer success stories)
- Lead customer storytelling and drive advocacy for banking and capital markets customers
- Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
- Plan and execute marketing initiatives at industry events to showcase financial services and segment messaging, content, keynotes, and speaking sessions
- Partner with other marketing teams (e.g., PR, AR, web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives
- Continuously measure and optimize product marketing initiatives


About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
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Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
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