AbeBooks is seeking an experienced Sr. Lifecycle Marketing Manager to lead our global email marketing efforts. This role will be responsible for developing and executing innovative strategies that drive customer engagement and retention across our worldwide marketplace. The successful candidate will play a crucial role in shaping our customer communication strategy and contributing significantly to our business growth.

The ideal candidate is a seasoned, data-driven email marketer with exceptional strategic thinking, strong communication skills, and a proven track record of delivering results at a global scale. You should be passionate about customer-centric email marketing in the B2C or e-commerce space, building automated lifecycle journeys and have deep expertise with email marketing tools. You are curious and always looking to innovate in the rapidly evolving digital landscape.

Key job responsibilities
* Develop, execute and manage end-to-end our global email marketing programs, from engagement to retention efforts
* Analyze customer data to identify segments, develop targeted email strategies, and create personalized experiences
* Launch new automated email programs and optimize existing flows
* Execute on single-send promotional campaigns in collaboration with our brand marketing manager
* Collaborate with cross-functional teams including product, engineering, business intelligence, and customer success to align lifecycle initiatives with business goals
* Analyze and report on key email performance metrics, providing insights and recommendations to the team
* Stay current with email marketing trends and spearhead the adoption of new email technologies and methodologies

About the team
At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.