At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
该岗位负责营销员渠道客户经营体系建设岗位职责：1、个人常态化经营模式赋能与持续推动（1）分析队伍现状及市场动态，根据公司经营策略，设计和优化营销员个人客户对接、开发、服务全流程经营管理模式，包括但不限于客户市场细分、客户关系管理、客户发展和客户保留等（2）开发设计各类线上线下客户激活、管理、经营工具，探索新的方法和创意，有效推动客户关系经营和保留的成功率（3）规划分公司营销员中台和外勤营销员团队的客户经营赋能模式，组织赋能不同群体，确保赋能效果2、营销员个人客户社群经营模式设计和赋能（1）根据客户现状和市场动态，系统性设计线上、线下客户社群搭建、持续运营模式（2）根据市场动态和工具进化进行模式的更新和迭代（3）有效赋能营销员渠道中台和外勤团队并持续跟踪反馈和效果3、营业部赋能与持续推动（1）理解现有生态圈资源、客户经营场景和一系列活动标准流程、体验支持工具等，设计系列课程和赋能方法，将资源、场景和技战术赋能至各营业部（2）持续跟踪营业部的客户经营活动情况，推动资源场景在实际营业部的使用，同时收集反馈，支持资源的进一步优化整合和场景、技战术构建的迭代4、全年波段客户季设计、实施与推动（1）通过客户研究形成的精准客户画像和现有资源情况，系统性规划设计全年4个大型波段客户季系列活动（2）构建季度圈客链式经营模式，与分公司合作组织波段客户季活动的具体宣传、运营与推动，提升触访转效果5、客户达人建设与持续经营（1）制定客户达人挖掘、运营推动、执行计划、关系维护等系统性策略（2）潜在客户达人挖掘与培养，制定达人运营策略和执行计划，资源协调与活动宣传，提升合作推广效果任职要求：1、全日制本科及以上学历2、5年以上寿险个险经验，对个险业务及客户经营的逻辑有深刻理解（同时具备前线和中台经验者优先）3、良好的数据和实战案例的洞察能力4、强烈的目标感5、良好的组织协调、项目推进和授课演讲能力Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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