Position Summary
ROLE PURPOSE:As a Senior Manager at Samsung Ads, you are responsible for designing, building and maintaining the products and platforms that support and drive the hyper growth of the ads business and achieve our multi-billion-dollar
annual revenue goals. You will partner with stakeholders to identify, ideate, and build solutions that solve our users’ pain points and drive business value. You are an autonomous, self-starter that can lead, inspire, and resolve ambiguity across many stakeholders and competing interests. You are organized, thorough, and detailed in being a trusted partner to business stakeholders and product managers to design and plan solutions that users love. You are comfortable in a fast-paced, constantly changing environment and can interface with teams spread across the globe.
The Senior Manager, Business Strategy & Planning, Mid-market Activations role will be responsible for managing a high-performing team operating against one of the highest-priority projects for the company. This role involves ensuring high-quality business requirements and execution against an ambitious goal to expand the Samsung Ads business dramatically into the mid-market customer segment, comprising a huge advertising opportunity to bring effective, accountable CTV advertising to small-to-medium-sized businesses and those that service them. This individual will work closely with partners in Sales to capture customer feedback and requirements, and translate them into business requirements that are communicated to Product & Engineering for quarterly roadmap planning. This role will take on business planning for the Scale Mid-market Activation initiative across a multi-year effort, helping to create and align a vision and execution plan that is joined to the broader Samsung Ads strategy,
revenue planning for the business, and both annual and quarterly business and roadmap planning efforts.
Role and Responsibilities
Key Responsibilities and Expectations:
● Manage a multi-disciplinary team responsible for inbound, outbound, and business planning functions against a critical business area for the company.
● Deliver high-quality, on-time business requirements as an input into quarterly roadmap planning in conjunction with partners in Product & Engineering and Sales.
● Coordinate effective go-to-market efforts for the Scaled Mid-Market business, aligning development milestones and resources with release phasing and requirements, enabling sales efforts, and establishing proper client activation and readiness
● Work with a diverse set of global stakeholders spanning multiple business and functional units against a multi-year effort to grow this new business area and platform.
● Capture customer requirements through formal touchpoints and initiatives that document jobs-to-be-done, voice of customer inputs, and competitive intelligence. Effectively capture and socialize this feedback as an input into various stakeholder groups and processes
● Create, maintain, and evangelize a compelling vision for the Samsung Ads Scaled Mid-Market business, considering mid-to-long term time horizons (i.e. 1-3 years) and requirements around customer needs, product platforms, and ad solutions.
● Evaluation of key market opportunities, competitive assessment, and industry trending through various modeling and analytical techniques
● Partnerships and M&A evaluation for key strategic gap areas as defined within mid-to-long term strategic vision
● Own and drive product planning and execution for key product/platform horizontals within the Samsung Ads ecosystem in partnership with domain product teams
● Drive incubatory efforts for emerging or innovative key product initiatives
● Ad-hoc strategic projects as needed in partnership with key cross-functional stakeholders
● Define goals and measurable success metrics for your product
● Be the subject matter expert across product areas, knowledgeable across strategic, technical and business aspects
● Partner with Platform Analytics to monitor product metrics and identify enhancements to performance tracking dashboards and reporting
● Prioritize features based on strategic and financial goals, and work together with domain product management to successfully plan, execute, and deliver against roadmap
● Make clear, concise trade-off decisions when competing priorities arise
● Communicate the strategy, plans and progress to stakeholders
● Foster a culture of trust, openness, collaboration and inclusiveness
Competencies and Skills:
● Navigate a large, fast-paced, and multicultural organization
● Ability to organize and structure information and analysis into a clear and coherent narrative
● Comfort operating within a constantly changing industry
● Ability to evangelize and advocate for ideas and initiatives in a highly impactful and influential manner across a diverse group of stakeholders at various levels of the organization
● Understanding of business impact and drivers of your product and features
● Manage high number of stakeholders and competing interests
● Technologically literate and able to be subject matter expert on your product
● Clear, concise written and verbal communication skills appropriate to audience and content
● Understanding of ad tech ecosystem or equivalency in adjacent area, ability to understand complex relationships across and between component areas
Skills and Qualifications
Technical Proficiencies (languages, tools, systems, etc.)
● Familiarity with JIRA, Confluence, or equivalent product management and planning tools
Qualifications (education, certificates, special training, etc.) and Experience (years & background)
● 7+ combined years in strategy, business planning, product, program or project management
● 2+ years of experience working at an advertising technology company
● 2+ years of experience related to demand-side ad platforms such as DSP, ad network, ad manager, etc.
● Deep understanding of CPM/CPI/CPA/ROAS products
● Deep understanding of user retention, LTV, and ROI
● Knowledge of ad tech architecture systems a plus (ex. ad server, network, DSP, SSP, header bidding,etc)
● Track record of delivering successful and significant software products
● Passion for building disruptive products in fast-paced, cross-functional environment
The salary range for this role is expected to be between $170,000 and $210,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
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