Company Overview
HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.
Why Join Us
At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.
Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.
We’re proud of our values-forward culture that offers our people:
Mission-oriented work
Diverse and inclusive culture
Competitive Compensation & Bonuses
Comprehensive Insurance Plans
Mental and Physical Health Support
Work-from-home flexibility
Fitness Center Reimbursements
Streaming Good time off for volunteering
Wellness workshops
Buddy Program for new HealthStreamers
Collaborative work environment
Career growth opportunities
Continuous learning opportunities
Inspiring workspaces to collaborate and connect with other HealthStreamers
Free employee parking at our Resource Centers in Nashville, Boulder and San Diego
At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN, Boulder, CO, and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.
We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!
HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.
Position Information
Position Overview
HealthStream is seeking a Sr. Manager, Email & Marketing Automation to join our Digital & eCommerce Marketing team to oversee the development, execution and analysis of email campaigns within Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement (Pardot). With a primary focus on lead generation, nurture, and retention efforts, the Sr. Manager leverages insights to optimize campaign performance and enhance audience engagement. They will build emails and automations, segment audiences and grow lists, perform testing and deliver insights. This role includes maintaining operational lead and data flows ensuring that CRM integration works as intended.
The Sr. Manager, Email & Marketing Automation role will support HealthStream’s internal team of product marketers in executing marketing campaigns with the goal of generating new sales qualified leads and increasing engagement with existing leads. The ideal candidate has experience using Marketing Cloud, Pardot and the Salesforce product suite. The role reports to the AVP of Digital & eCommerce Marketing.
Key Responsibilities
You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.
Develop and execute end-to-end email marketing campaigns across multiple solution lines including setting up behaviorally triggered email lifecycle campaigns designed to help activate and retain customers.
Segment and manage email lists and definitions, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
Lead & conduct A/B testing on marketing programs to maximize the effectiveness of tools and processes
Manage email operations, ensuring efficient data flow, targeting, and event tracking.
Execute with quality (QA checklist, proofreading, testing, approvals), maintain master email calendar (scheduling, cadence), and monitor distribution (verify successful sends and track lead delivery).
Monitor lead acceleration from Marketing Cloud & Pardot to CRM (Salesforce) to ensure complete and accurate data flow
Work with key stakeholders to define segments, audiences, frequency and priorities.
Act as a strategic partner, providing insights and support for broader marketing objectives.
Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness. Provide a point of view for leveraging new marketing and CRM technologies, platforms, and channels to reach and engage with new and returning customer segments
Demonstrate email best practices, including: subject lines, messaging, creative, and segmentation
Manage, organize, and prioritize multiple projects at different stages of completion and due dates
Compliance with regulations, including: CAN-SPAM, GDPR, etc.
Stay up-to-date with the latest B2B marketing automation practices and tactics and recommend optimal automation utilization where appropriate
Other duties as assigned