Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Senior Manager, Ecomm Marketing is responsible for marketing strategy and execution for all marketing related activities focusing on Under Armour EMEA owned and operated Ecomm platforms. The Senior Manager role will be accountable for Performance Marketing, Affiliate and CRM operations for developing cross-channel plans that lead traffic to the brand ecommerce sites within the region. 

The maternity coverage will be for a period of approximately 8 months.

Your Impact

The role will own the activation across the EMEA region for all Ecomm related paid activations, working closely with the DTC and Marketing teams. With significant experience in communications planning, user journey design, digital strategy and performance-based media, this person will ensure the annual programming in the Region that delivers on brand and business KPIs: 

 

Lead and develop the Ecomm marketing team (performance marketing, CRM and affiliate) Execute, and evolve as necessary, a yearly holistic execution plan that seamlessly connects CRM and performance marketing to overall brand calendar and Ecomm business goals/priorities. Support the development & execution of seasonal integrated marketing plans for UA.com, that connect to regional category & global strategies, ultimately, to deliver revenue goals and channel KPIs Work closely with channel merchandising to drive seasonal go-to-market strategies that aim to deliver clear directives for commercial storytelling & prioritization to functional counterparts (specifically, Ecommerce, Marketing Ops and Retention & Acquisition teams) Partner with Global Channel teams to consult on seasonal briefs, ensuring Ecommerce POV is reflected, and channel needs are accounted for  Leverage Content & Analytics partners to drive seasonal hind sighting and deliver clear insights for future planning  Work closely with Category Marketing and Ecomm teams to ensure seasonal Ecomm calendar and briefs incorporate Performance Marketing/CRM/Affiliate support Develop/provide/socialize a deep understanding of performance marketing budgets and content’s impact to channel KPIs Accountable to the overarching ecommerce performance and will effectively leverage Ecomm marketing team to optimize results within defined KPIs and Budget. Lead Acquisition and Retention digital marketing in EMEA including Paid channels: Social, DPA, Search, Programmatic, PLA, Display, Affiliate and Email. Maintain reporting routines (weekly/monthly/quarterly) to recognize the impact of spend against each revenue channel and optimize to grow sales, traffic, conversion, and consumer file. Collaborate with Brand / Category Marketing Leaders to intake regional campaign strategies, stories, and KPIs and create detailed performance marketing / CRM / investment plans accordingly. Create a culture of Digital expertise, summarizing learnings and performance to teach cross functional partners best methods for high performing and efficient plans, including, content, creative, placement new ad products, new technologies and platforms. Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn. Identify creative gaps based on changing media landscape. Be a valuable and trusted partner to your cross-functional partners on the optimal platforms and content across all communications touch points to drive forward the business and marketing objectives. Own multiple regional agency and media partner relationships in strategic and executional planning. Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables. Identify new opportunities and solutions for digital platforms through innovation, advancement and thought leadership Qualifications BA/BS Marketing or related field 8+ years digital marketing experience within the retail sector (Agency or Brand) Proven experience with digital strategy and campaigns including SEM, Affiliate, Display, Programmatic, Retargeting, Paid Social, Attribution, SEO and Email 2- 4 years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise. Experience developing and managing multi-million-dollar campaign and channel budgets Strong analytics skills and understanding of KPIs for digital media Ability to distill multiple data sources into actionable insights and recommended optimizations and effectively communicate them to cross-functional counterparts Ability to manage and maintain multiple agency and media partner relationships Experience in leveraging advertising campaign management platforms such as; Google AdWords, Facebook business Manager, Snapchat, Pinterest, Bing, etc. Expert User of MS Office Suite: Excel, PowerPoint, Keynote Proven experience with Analytics Tools like Adobe Omniture. To perform the job successfully, an individual should demonstrate the following competencies: Strategic Thinking - Able to connect different data points, insights, priorities and turn into meaningful, result oriented action plans Consumer Orientation - Able to think consumer-first and drive relevant strategies that drive preference and loyalty for UA Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment.  Understands how to drive a business, both physical and ecommerce retail. High Initiative- Able to create and drive plans independently.  High level of curiosity and inventive thinking to differentiate our Brand. Workplace Location Location: This individual must reside within commuting distance from our Amsterdam office. Return to Work Designation: Hybrid work (baseline of minimum 2 days a week in-office.  Travel: IE- 5-10% of the year  Relocation No relocation provided

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Benefits & Perks Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community. Under Armour Merchandise Discounts Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.  38 hour working week Hybrid work, a minimum of 2 days in the office 28 days holiday Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc. Human Performance Institute (Gym) on site Local Language course when moving from abroad Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.