Job Summary

Job Description

What is the opportunity?

Plans, develops, and directs the marketing efforts. Typically manages 2 or more specialized departments comprised of supervisors, managers, professionals, and/or large numbers of operational support employees.

What will you do?

Strategy and roadmap planning (25%)Set direction for team activities – who covers which products/solutions, ensuring optimal alignment and coverage (25%)Goal-setting and measurement – qualitative (satisfaction with marketing support) and quantitative (ROI of marketing program success tied closely to partner goals, as well as productivity/workflow measures as agreed-upon)Ensuring team has tools and training needed to serve business partnersVendor managementRelationship management: partnering with PCG and C&C leadership to ensure Marketing understands business partner goals, business priorities; and works to balance business partner needs with capacity planning and campaign results (25%)All aspects of people leadership (hiring, performance management, resource planning, budget management, administration, and career/employee development and engagement) (15%)Stay abreast of marketing, solutions, and financial services trends and best practices and communicates effectively to team and provides support to business partners (10%)

What do you need to succeed?

Must-have

Partner with and support product, Advisor Recruiting, Clearing & Custody (C&C), Banking & Lending, Retirement Plans, Wealth Planning, Diversity & Inclusion, and other internal partners by developing and managing end-to-end marketing campaigns and materials to meet key business objectives.Lead a team of product and corporate marketing consultants and specialists to develop and manage marketing programs and channels in support of products, solutions and branding offered by RBC Wealth Management in the U.S.Develop corporate and product marketing strategy to align with brand strategy and business goals.Manage oversight of the ongoing inventory of corporate marketing programs and individual marketing materials.Develop roadmap to continually optimize marketing programs and materials in a digital-first, scalable manner.Manage to agreed-upon KPIs.Partner with other leaders and teams to seamlessly envision, create and implement campaigns across web, social media, email, sales enablement, and advertising channels. Collaborate with owners of content strategy to prioritize campaigns, content development and marketing materials against content strategy and key business strategies.Goal-setting and measurement – qualitative and quantitativeQualitative: satisfaction around creative servicesQuantitative: ROI of marketing programs, productivity and workflowEnsuring team has tools needed to serve business partners and advisorsVendor managementPartnering with internal and external business partners to ensure business partner needs are being metAll aspects of people leadership (hiring, performance management, resource planning, budget management, onboarding and administration).Bachelor’s degree, with minimum of 2 years of people leadership and 7-10 years’ of related experience.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesAbility to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamFlexible work/life balance optionsOpportunities to do challenging workOpportunities to take on progressively greater accountabilitiesAccess to a variety of job opportunities across business

The good-faith expected salary range for the above position is $85,000 - $150,000 depending on factors including but not limited to the candidate’s experience, skills, registration status; market conditions; and business needs. This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan. RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

Drives RBC’s high performance cultureEnables collective achievement of our strategic goalsGenerates sustainable shareholder returns and above market shareholder value

Job Skills

Brand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product Services

Additional Job Details

Address:

250 NICOLLET MALL:MINNEAPOLIS

City:

Minneapolis

Country:

United States of America

Work hours/week:

40

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-02-28

Application Deadline:

2025-03-07

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.