Job Location: ​Chicago​ Want to make an impact?

The National Sales Strategy Sr. Manager will drive collaboration across functions and develop go-to-market strategy & execution plans for each Brand. They will be a functional extension of the Sales & Brand teams that effectively strategies, communicates and executes key business initiatives with the goal of enabling the sales force to drive profitable and sustainable sales growth. This role is also integral in facilitating Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans. This is a highly complex position that requires ability to prioritize, manage key stakeholders, and deliver growth expectations.  
 
Partnership with Brand teams will include but not be limited to innovation planning, aligning to shopper big bets by brand, developing price pack architecture on base & innovation items, brand health tracking, sales communication, and long-term planning. 
  
Partnership with the Sales team will include but not be limited to developing go-to-market strategies for innovation and big bet display programs, identifying market white space and problems to solve, communicating key updates and priorities, developing toolkits that enable sell-in of innovation and distribution opportunities, and serving as the ICP (Integrated Commercial Planning) Brand lead.  
 

Ways you will make a difference Collaborate with and lead multiple internal cross-functional groups (e.g., Marketing, Finance, Supply Chain, Revenue Management, Category Management, Commercialization) to drive brand initiatives  Engage with Marketing to provide the voice of sales and customers in strategic initiatives; evaluate and recommend go/no-go action based on the viability of a strategic initiative  Develop national Brand selling stories and toolkits that arm the Sales team to sell-in to customers and drive clear strategic direction and a call to action    Leverage key internal forums to communicate key initiatives, updates and expectations to the Sales team  Develop a deep understanding of retailers, consumers and brands (via SWOT analysis, competitive assessment) and apply that understanding to develop brand plans and strategies  Lead the development of go-to-market strategies for key innovation launches and big bet display programs across Distribution, Shelving, Merchandising and Pricing Collaborate with cross-functional team to develop and refine long-term innovation pipeline and portfolio strategies that maximize value and align with category vision Engage with Channel teams to develop an understanding of what is needed on-going to drive success of sell-in and performance with retailers  Perform special projects as required 
  Skills that will make you successful Business acumen with strong analytical skills and demonstrated technical competence  Ability to excel in fast paced high pressure environment Positive attitude with intellectual curiosity and eagerness to learn Analytical problem solver  Comfortable pushing others with diplomacy Strategic and influential thought leader Effective communicator Builds strong interpersonal and cross functional relationships  Resilient / Adaptable Organized and able to prioritize work effectively Personal courage to raise respectful tension Self-sufficient as well as a strong team player with a developed sense of ownership  Commercial understanding of marketing, sales, and operational strategy, planning and budgetary issues  Willingness to travel as needed  Experiences that will support your success Minimum Bachelor's degree, preferably in Business, or Marketing related field  Minimum 5 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required  Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets, an analytical problem-solving  Relevant project management or consulting work is preferred  Experience and skill presenting concepts to multiple audiences, including senior leadership 
  What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). 

Eligible employees may also receive an annual bonus based on company performance. 

Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR

Compensation

The salary range for this position is $125,000 - $170,000 annually.