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Primary Function/Purpose

The Sr. Brand Manager(Focus on HCP marketing) position is focused on Tirzepatide launch in area of OSA (obstructive sleep apnea)Primary job for the position is to fully understand the market with a focus on hospital channl, HCP and patient insights, create brand related customer plan, operation plan and product strategies, design and execute external brand solutions, engage KOL and external stakeholders.The Sr. Brand Manager will collaborate with external partners as well as multiple internal cross-functional members such as Medical, CA, MCE, SFE, Sales Training, Supply Chain, etc. to conduct launch preparation for this indication in the hospital channelThe ability to understand HCP insights, synthesize customer insights to brand strategy, conduct insightful market analysis, drive innovative and effective brand communication, influence thought leader, mobilize consumers and drive environment shaping as well as promotional campaign execution will be a key successful factor for this job.

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