Purpose & Overall Relevance for the Organization:

 

This role is responsible for maximising the profitability of DTC by building and driving commercial strategies. Responsibilities include implementing merchandising best practise to ensure delivery of specific trading activity in conjunction with key strategic business goals. A key focus of this role also lies in training and developing the team to ensure merchandising best practise and excellence is maintained and implemented.   

 

Key Responsibilities:

 

Lead Merchandising KPI´s for the DTC channel such as: Standard Margin, Weeks Cover, Net Sales @ FP, Sell Thru, Full Price Sell Thru, exclusives, Marketing Campaign Investment, Speed, Option Turn, Promise Attribute, Franchise Investment and have a buy check with the partner at the end of the season to maximize the profitability of the adidas Group in the country and give the best product experience to consumers

                      

Drive range and assortment planning strategy for the Retail & Franchise Channel to ensure brand strategies and commercial success that affect in a positive way the top and bottom line                        

          

Align a category based Open-To-Buy (OTB) plan (pre-season product planning, option planning, range planning, demand planning) to reduce inventories and have a healthy stock turn                                    

 

Drive constant improvements in Allocation and Replenishment (A&R) techniques to ensure the correct execution of the buying strategy and increase conversion rate          

 

Drive a set of key merchandising reports that help evaluate the business goals and ensure this is rolled out within the departments to maximize business opportunities                             Lead the end-to-end in season management including management of best sellers and worst sellers, in season stock cover management, in season reactivity and sales to space management using the tools available to maximize the profitability of the adidas Group in the country and give the best product experience to consumers                                          Drive the strategy and execution of end of season management to increase Standard Margin, Stock turn and Channel profitability    

 

Drive store categorization project for Retail and Franchise in LAM to create synergies between channels and improve consumer experience                                                                                                                                                                                                                                                                                                                                    ​

Knowledge Skills and Abilities:

 

Specialist in business or technical skills with detailed knowledge in some areas of work or systems. Broad & deep knowledge in own functional area, combining theoretical and practical knowledge

 

Requisite Education and Experience / Minimum Qualifications:

 

7 years experience As manager of Experts 0 – 2 years management experience required As manager of Admin / Tech Support minimum of 3 years management experience required