At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Primary Function/Purpose

As a (Sr.) MR Manager at Lilly China, the person will support one of our four business units (Diabetes, Oncology, Neuroscience, or Immunology) or focus on consumer strategy research. The role will involve leading cross-functional teams in market research projects, including project design, implementation, and quality control. This person will be responsible for conducting foundational market and customer understanding for newly launching brands and leading the brand measurement plan, which includes matrix design, monitoring brand performance, and working with brand owners to lead quarterly brand health assessments of in-market brands. These assessments will support the brand team in achieving their strategies and meeting annual sales targets. This role will be highly integrated with the business and responsible for discovering and bringing actionable customer and market insights to influence key business decisions.

Key Responsibilities

Launch Preparation Research

Lead pre-launch research plan and conduct its implementationConduct primary market research studies to understand the disease, competitive market understanding, and physician and patient insights

Brand Health and Performance Tracking

Build and implement a market research learning plan to answer key questions for our marketed brandsConduct brand tracking studies to understand performance of our current brandsConduct qualitative research to improve our current customer solutions and understandingPartner with the brand team to integrate customer insights and understanding into our brand planning processEnsure all MR projects strictly follow Lilly compliance requirements

Consumer research

To discover the consumers behavior for acquire, use, and process drugs, as well as the decision-making process that determines these actions in advance.

Qualification/Requirements

Education:

BS/ BA, major in business a plusMedical background a plusMBA a plus3+ years of experience in market research, experience in brand management or new product planning a plus2+ years of pharmaceutical industry experienceFamiliar with consumer behavior research (in hospital, pharmacy or online purchase), and digital promotion / education effectiveness measurement

Knowledge and skills:

Excellent communication and coordination skillsStrong analytical/logic thinking skills with business senseStrong leadership with cross functional teamsDeep understanding of China pharmaceutical marketExcellent learning agility and ability to handle multi-tasksGood computer skills, especially in Excel and/or other data management/forecasting softwareFluent English (both written and spoken)

Additional Preferences

Effective problem-solving skills to evaluate and resolve business and organizational problems.Demonstrated success in influencing without authority.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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