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Sr. Marketing Director - OPH
YOUR TASKS AND RESPONSIBILITIES
Direct marketing efforts for entire portfolio of OPH, including developing marketing strategy, brand plans and implementation (incl. marketing policy, positioning, lifecycle management, market segmentation); Form, direct, and lead multi-functional franchise team (partly non- reports) consisting of all relevant functions, esp. marketing (central & regional), global development, regulatory affairs, medical affairs, compliance, market access, commercial/KAM, training; lead the Pharma China OPH Brand Teams that has full operational control over the oncology business. Ensures close alignment with cross functional team; Facilitate working level cross franchise collaboration within Pharma or across different divisions. ensure aligned successful completion of SBP/StraCo process and forecast and supports long-term strategic financial planing Controls and pursues the sales figures of the respective business area and reacts to possible plan variances with adequate (strategic and operative) interventions; Drive and oversee the development of nationwide activities of a portfolio of OPH products across all BHP regions (e.g. national congresses, national KOL management...); Develop and drive execution of Bayer Pharma portfolio strategy and market access strategy, conducting comprehensive analyses and preparing presentations that lead to high-impact decisions; Give professional direction and provide support on marketing activities related to OPH Franchise within the managed portfolio by assuming overall governance role (development of best practices & standards, talent management, challenging regional marketing teams on marketing excellence...); Lead and optimize marketing research efforts within the managed product portfolio, both primary and secondary, to enable fast and well-informed decision making for central as well as for regional management teams; Manage new pipeline projects, represent to communicate with Development (Center) Beijing and global headquarters with regarding to portfolio project management; Drive understanding and assessment of adjacent new business fields in Franchise and work closely with Business Development identifying opportunities, i.e. partnering, licensing, acquisitions etc. Implement efficient cost control systems for Franchise and support CM Head on BHP China marketing budget process; Drives and ensures fully compliant behavior and activities within franchise scope and lives LIFE values in daily practice and supports colleagues to do the same Value; 9. Ensures talent development and succession planning within franchise and contributes to the cross-functional talentdevelopment activities of BHP;
WHO YOU ARE
Bachelor degree and above with related majors More than 10 years experience in sales and senior marketing management in pharmaceutical industrial International working experienceand network Medical and pharmaceutical related knowledge of relevant market segments Strong strategic initiative Strong leadership and influence power Marketing related competencies
YOUR APPLICATION
If your background and personal experience fit this profile, please send us your complete application at www.career.bayer.cn If you have any recommendations, please kindly send mail to cnreferral@bayer.com
Location:
China : BeiJing : BeiJing
Division:
Pharmaceuticals
Reference Code:
835628