Sr. Marketing Manager, Amazon
Amazon.com
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and suppliers of all sizes and industries.
The Amazon Business Category Business Development team is seeking a dynamic and experienced Senior Marketing Manager to develop and execute marketing strategies for Amazon Business. In this role, you will be responsible for collecting customer insights, building channel, onsite and offsite strategies that guide how we go to market with business customers. You will be responsible for partnering closely with the Amazon Business marketing teams to deliver a seamless customer experience and work with the category and business development teams to raise the bar on how vendors participate in marketing and merchandising programs.
Key job responsibilities
- Perform data analysis to understand the unique procurement needs of customers by industry.
- Build category solutions and develop go-to-market strategies to improve customer and vendor experience.
- Build a channel strategy that is tailored to customers in specific verticals
- Partner with the Amazon Business marketing teams for all high value merchandising events and evergreen stores.
- Improve the vendor experience and processes associated with merchandising packages, pricing and execution.
- Develop and execute our strategy for how we launch new brands in our store.
- Analyze data and reports to monitor campaign results and drive strategic decision making.
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of marketing and merchandising campaigns.
About the team
The Amazon Business Category Business Development teams have a charter to grow the B2B business through improving core Selection and Pricing inputs. We do this in three ways: I) Drive direct engagement with our most strategic business relevant suppliers; II) Build tools, resources and systems that allow strategic Amazon Business programs to scale effectively across Category teams and suppliers; and III) improve the customer and supplier experience by acting as the voice of supplier, and informing Amazon Business product roadmap and Go-to-market strategy.
The Amazon Business Category Business Development team is seeking a dynamic and experienced Senior Marketing Manager to develop and execute marketing strategies for Amazon Business. In this role, you will be responsible for collecting customer insights, building channel, onsite and offsite strategies that guide how we go to market with business customers. You will be responsible for partnering closely with the Amazon Business marketing teams to deliver a seamless customer experience and work with the category and business development teams to raise the bar on how vendors participate in marketing and merchandising programs.
Key job responsibilities
- Perform data analysis to understand the unique procurement needs of customers by industry.
- Build category solutions and develop go-to-market strategies to improve customer and vendor experience.
- Build a channel strategy that is tailored to customers in specific verticals
- Partner with the Amazon Business marketing teams for all high value merchandising events and evergreen stores.
- Improve the vendor experience and processes associated with merchandising packages, pricing and execution.
- Develop and execute our strategy for how we launch new brands in our store.
- Analyze data and reports to monitor campaign results and drive strategic decision making.
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of marketing and merchandising campaigns.
About the team
The Amazon Business Category Business Development teams have a charter to grow the B2B business through improving core Selection and Pricing inputs. We do this in three ways: I) Drive direct engagement with our most strategic business relevant suppliers; II) Build tools, resources and systems that allow strategic Amazon Business programs to scale effectively across Category teams and suppliers; and III) improve the customer and supplier experience by acting as the voice of supplier, and informing Amazon Business product roadmap and Go-to-market strategy.
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