Bellevue, WA, US
15 hours ago
Sr. Marketing Manager, Amazon Shipping
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.

We're looking for a driven, entrepreneurial, and analytical Senior Campaign Manager to support an new start-up transportation business as we scale up in the US. The ideal candidate will be a highly analytical and hands-on problem solver with a proven track record of successfully managing B2B lead generation. In this role, you will be responsible for developing and executing scalable marketing strategies across paid and organic media, paid search, events, and webinars to drive highly qualified leads for sales. On this journey, you’ll gain unique experiences that will shape the next steps of your career.

Key job responsibilities
• Lead the strategy, development, and optimization of integrated multi-channel campaigns that demand generation and volume growth for Amazon Shipping.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.
• Create evergreen programs with continuous testing and optimization to create awareness, drive consideration, and generate leads and adoptions at scale across a number of audience segments.
• Utilize customer buyer’s journey to architect innovative multi-touch engagement programs.
• Lead co-marketing initiatives with 3Ps, including negotiating placements, customer journeys, and campaign delivery.
• Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.
• Partner with external agencies in support of campaign asset creation and execution.

A day in the life
During campaign development you will work collaboratively with key stakeholders and partners, including Product, Field, Brand, and Segment Marketing teams, as well as agencies, to develop campaign strategy and supporting content. You will then work in close collaboration with Product Marketing, Commercial, and Paid/Owned Channel Marketing to activate and launch the campaign. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.
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